Olivia Stapleton is the Marketing Specialist and Sales Enablement leader at Dealer Teamwork LLC, a pioneering automotive digital marketing company, and founder of Next Gear Automotive. She helps dealerships optimize their digital presence through patented MPOP® technology while fostering industry innovation through her platform focused on people and passion in automotive.

Today, Olivia Stapleton shares her journey into the automotive industry, where she's been immersed since childhood, thanks in part to her father’s influence. She discusses the importance of connecting with the next generation, especially in automotive marketing, while highlighting her passion for merging creativity and strategy.

Olivia also delves into how Dealer Teamwork is redefining digital advertising with transparency and personalization. Plus, they chat about the evolving role of marketing in auto sales, Olivia's exciting content projects, and how the younger generation can drive change in this fast-paced industry.

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Takeaways

1. Be open and personal with digital buyers.

2. Mix creativity with measurable results.

3. Welcome fresh ideas across generations.

Quote

“It's really about the human connection and understanding people and building those relationships.” -Olivia Stapleton​​

Connect:

Olivia Stapleton

LinkedIn:www.linkedin.com/in/stapletonolivia

Website:www.dealerteamwork.com

Kaylee Felio

LinkedIn:www.linkedin.com/in/gotopartsgirl
Website:www.partsedge.com