OOTB #27 | Rethinking ERP for DTC Brands with Sharoon Thomas from Fulfil.IO
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OOTB #27 | Rethinking ERP for DTC Brands with Sharoon Thomas from Fulfil.IO
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ERPs aren’t exactly known for being exciting – but Fulfil.IO is changing that. In this episode, we sit down with Sharoon Thomas, Co-Founder and CEO of Fulfil.IO, to talk about what it really takes to build modern ERP software for fast-moving DTC brands.
Sharoon shares how growing up inside a logistics-driven family business shaped his passion for inventory and operations (yes, even before the internet), and how his team is rethinking everything from product development to AI integration.
We talk about:
- Why DTC brands need a completely different kind of ERP
- Real-world applications of AI that are actually working inside Fulfil
- How Fulfil builds without product managers or a roadmap — on purpose
- Why they left the VC path to grow on their own terms
- What the future of ERP might look like (spoiler: it includes voice, chat, and zero training manuals)
Whether you're scaling a DTC brand or just want to understand how ERP software is evolving fast – this is one to queue up.