What’s it really like to build a billion-dollar business with your spouse, and live to tell the story? In this special live episode, David Politis sits down with Kass and Mike Lazerow, Co-Founders of Buddy Media and authors of Shoveling $H!T: A Love Story About an Entrepreneur’s Messy Path to Success..

They open up about building cult-like culture, radical transparency, co-founder dynamics, fundraising strategies, pivots, parenting, and everything in between. With humor and honesty, the Lazerows share the unvarnished truth of what it takes to build something meaningful, and survive the chaos along the way.

Takeaways:

• Building a Cult-like Culture with Intentionality: Kass shares how she focused on creating a high-trust, high-engagement company culture through rituals, transparency, shared values, and even handwritten birthday cards. The foundation was purpose-driven work, and a lot of cupcakes.
• Radical Focus as a Leadership Imperative: Mike emphasizes the importance of choosing just 3–5 core priorities each quarter and communicating them relentlessly. He admits that his natural state is distraction, and that focus, both personal and organizational, is what drives growth.
• Fundraising Is a Relationship Business: Mike describes how he built trust with investors over time by sending updates, even to people who said no, and treating everyone with respect, from analysts to GPs. He reframes fundraising as offering a great opportunity, not asking for a favor.
• The Power (and Pain) of Pivoting: The Lazerows recount the early missteps at Buddy Media, from virtual currency to raffles, before landing on a scalable SaaS product. They stress the importance of cutting old lines of business fast and committing fully to what’s next.
• Marriage and Co-Founding: They describe co-founding as an intense version of marriage, with shared values, relentless communication, and radical honesty. Kass encourages couples to embrace their lanes and support each other’s growth, both professionally and personally.
• Startups and Parenting Don’t Balance, But They Can Work: Kass shares how they intentionally deprioritized social commitments and accepted imperfection at home to build their company. She encourages other founder-parents to aim for 80%, not perfection, and to give themselves grace.

Quote of the Show:

• "Being a founder, there’s no worse way to spend your day. And it’s awesome, right?" - Mike Lazerow

Links:

• Kass’ LinkedIn: https://www.linkedin.com/in/kasslazerow/
• Mike’s LinkedIn: https://www.linkedin.com/in/lazerow/
• Get Their Book: https://shovelingshit.com/

Ways to Tune In:

• Substack: https://notanotherceo.substack.com/
• Spotify: https://open.spotify.com/show/1NQ9oAB2XKlgWeL8iEQXg0
• Apple Podcasts: https://podcasts.apple.com/us/podcast/not-another-ceo-podcast/id1751581707
• YouTube: https://www.youtube.com/@NotAnotherCEOPodcast
• Transistor: https://podcast.notanotherceo.com/

#NotAnotherCEO #BusinessSuccess #Shoveling$H!T

Chapters:

00:00 Intro

00:46 Podcast Journey and Growth

01:41 Acknowledging Sponsors and Supporters

03:56 Introducing Cass and Mike Lazaro

05:33 Building Buddy Media: Key Strategies and Insights

08:19 Challenges and Successes in Leadership

14:09 The Importance of Transparency

15:19 Husband-Wife Co-Founders: A Unique Dynamic

20:09 Fundraising and Building Relationships

27:46 Marketing and Branding Strategies

34:09 Thought Leadership and Public Speaking

36:36 Navigating Business Pivots

38:25 The Birth of Buddy Media

40:31 Challenges and Successes of Custom Apps

45:20 Balancing Family and Business

48:50 Advice for Aspiring Entrepreneurs

54:58 Building a Positive Company Culture

01:02:21 Q&A with the Audience

01:11:11 Outro

How do you scale yourself as your company scales? Tien Tzuo, Founder and CEO of Zuora, joins David Politis to share hard-won lessons from his journey building a category-defining SaaS company.

In this candid conversation, Tien reflects on early team building, founder growth inflection points, strategic planning, and the leadership gaps many founders face as their companies mature. Drawing on his new book, Founders Keepers, he reveals why great founders often succeed in spite of themselves—and how to turn blind spots into leadership strengths.

Takeaways:

• Category Creation and Team Building: Tien reflects on the impact of coining the term “subscription economy” and credits early success to not just vision, but team-building. He shares how Zuora evolved through multiple “generations” of leadership, and how long-tenured team members were balanced with fresh perspectives as the company grew.
• Recognizing the Founder’s Growth Curve: Tien describes a critical inflection point when Zuora hit ~150 employees—a moment where personal evolution became necessary. That led him to executive coach Rich Hagberg and a deeper understanding of how personality traits drive both success and failure.
• The Three Pillars of Leadership: Through data-driven leadership profiling, Tien outlines the three dominant founder traits—vision, execution, and relationships. He shares that most founders score high on vision but often struggle with execution and people management, which can lead to common pitfalls.
• Owning Your Leadership Gaps: Tien reveals his own leadership profile—high vision, medium execution, low relationship—and how understanding that helped him improve in areas like prioritization, team-building, and relationship development. He even shared his leadership gaps openly with his company to build trust and culture.
• A Better Way to Do Strategic Planning: Borrowing a method from Brad Smith (former Intuit CEO), Tien walks through how Zuora moved from a 2-day offsite to a 6-month annual strategy cadence. It includes deep research, team ownership of ideas, board engagement, and company-wide evangelism—because a founder’s job is to repeat the story until it sticks.
• Letting Go Without Losing Drive: He emphasizes the importance of giving leaders autonomy and building space into his calendar—cancelling recurring meetings, avoiding over-scheduling, and giving energy to what matters most. He advises founders to avoid being the bottleneck and protect organizational focus by saying “no” to distractions.

Quote of the Show:

• "The same things that make up a founder, that make us do what we do, ultimately are the seeds sewn of our own destruction." - Tien Tzuo

Links:

• LinkedIn: https://www.linkedin.com/in/tientzuo/
• Website: https://www.zuora.com/

Ways to Tune In:

• Substack: https://notanotherceo.substack.com/
• Spotify: https://open.spotify.com/show/1NQ9oAB2XKlgWeL8iEQXg0
• Apple Podcasts: https://podcasts.apple.com/us/podcast/not-another-ceo-podcast/id1751581707
• YouTube: https://www.youtube.com/@NotAnotherCEOPodcast
• Transistor: https://podcast.notanotherceo.com/

#NotAnotherCEO #BusinessSuccess #Zuora

Chapters:

00:00 Intro

02:00 The Journey of Building Zuora

03:59 Scaling and Team Dynamics

07:43 Founder's Journey and Coaching

22:12 Strategic Planning and Execution

30:28 Frameworks for Strategic Alignment

32:33 Self-Awareness and Leadership

34:10 Execution-Oriented Teams

37:03 Lessons from Salesforce

38:07 The Power of Storytelling

40:59 Advice on Managing Time

43:33 Biggest Challenges and Overcoming Them

46:24 Future Vision for Zuora

48:22 Personal Journey and Motivation

52:33 Advice for Aspiring Founders

54:13 Outro

How do you grow a startup into a transformative force in a highly regulated, slow-moving industry? John Swigart, Co-Founder and CEO of Pie Insurance, joins David Politis to discuss the importance of decisive leadership, the balance between founder intuition and executive delegation, and how execution at scale can be a long-term competitive advantage.

From assembling a thoughtful board to reorienting a business for profitability, John shares lessons from building a modern insurance company from scratch.

Takeaways:

• Decisiveness Around Leadership Transitions: John emphasizes making tough calls on leadership team members who may no longer be the right fit as a company evolves. Waiting too long creates compounding challenges and stalls progress.
• Balancing Founder Involvement with Delegation: He reflects on the “founder mode” concept, describing the need for leaders—founder or not—to stay close to the details while avoiding micromanagement. Clarity and context are key.
• The Decision-Making Matrix at Pie: John explains Pie’s internal framework for decision-making, which clearly defines who owns decisions, who contributes input, and how final calls are made—helping empower teams without chaos.
• Why Pie Competes in a Difficult Industry: Despite the dominance of legacy players in insurance, John saw a real opportunity: a fragmented market with outdated tech and poor customer experience. Pie’s modern, data-driven model aims to change that.
• Process Power as a Competitive Moat: Pie focuses on doing hundreds of small things better than the competition. John describes how consistent operational execution and better technology form a durable advantage over time.
• Adapting to a Profitability-Focused Environment: John details the major internal shift required when venture markets changed in 2022—from “grow at all costs” to sustainable, efficient operations. Layoffs and restructuring followed, but the business emerged stronger.
• Advice to His Younger Self: John would tell his younger self—and others early in their careers—to say yes to opportunities that offer growth. Don’t over-optimize for money or title; focus on learning and exposure instead.

Quote of the Show:

• "Early in your career, optimize on learning growth, exposure, opportunity, not on money or title or, or anything of that nature." - John Swigart

Links:

• LinkedIn: https://www.linkedin.com/in/johnswigart/
• Website: https://www.pieinsurance.com/

Ways to Tune In:

• Substack: https://notanotherceo.substack.com/
• Spotify: https://open.spotify.com/show/1NQ9oAB2XKlgWeL8iEQXg0
• Apple Podcasts: https://podcasts.apple.com/us/podcast/not-another-ceo-podcast/id1751581707
• YouTube: https://www.youtube.com/@NotAnotherCEOPodcast
• Transistor: https://podcast.notanotherceo.com/

#NotAnotherCEO #BusinessSuccess #PieInsurance

Chapters:

00:00 Intro

01:42 Key Decisions and Leadership Challenges

07:24 Building and Evolving Leadership Teams

11:03 The Concept of Founder Mode

20:58 Competing in a Highly Regulated Market

31:13 Early Days and Customer Acquisition

31:53 Early Days of Multi-Channel Distribution

34:35 Fundraising Challenges and Successes

36:59 Building an Impressive Board

42:33 Navigating Business Challenges

48:39 Founding a Company Later in Life

53:46 Personal Growth and Mentorship

57:06 Pivotal Career Moments

01:00:48 Advice for Aspiring Entrepreneurs

01:02:17 Outro