The convenience store channel is just about the most competitive and expensive you'll find in CPG, but the promise of sky high velocities and an immediate way to reach new customers is undeniably attractive. Andy Steele of Ollipop and BODYARMOR, and Vanessa Walker of NEW YOU BRANDS and La Croix lay out the cost of doing business, when the right time to launch is, secrets for getting your products on shelf, and why the changing landscape is good news for BFY food and beverage brand alike.

How do you scale your CPG brand without drowning in chaos? Jesse Barruch, Co-Founder of Whims Delights and David McCormick, Co-Founder of Ayoh Foods, dig into the messy realities of building operational systems that support growth. From managing complex supply chains to prioritizing cash flow and inventory, our guests offer practical frameworks, real-world forecasting strategies, and how to avoid the biggest operational mistakes growing brands make.

Distributor contracts can make or break your brand. In this episode, we sit down with Kyle Koehler, Founder and CEO of Wildway Foods, and Kara Posner, Partner at Giannuzzi Lewendon, to unpack how brands can navigate these high-stakes agreements with confidence. Learn when and how to negotiate, what terms to watch for, and how to protect your margins while building strong distributor partnerships.

Level up your formulation game with beverage expert Donald Wilkes of Blue Pacific Flavors and hear what’s really driving the next wave of functional drinks including smarter sweeteners, better energy, and flavor that actually delivers. Find out how to stay ahead of shifting consumer tastes, making clean label work without losing impact, and how to build products that don’t just follow trends but set them.

There are a variety of ways to secure funding - the trick is aligning the right fit with the right opportunity. Join Emily Griffith, founder of Lil Bucks, and Daniela Jensen of Big Picture Foods as they share their funding journeys. Emily discusses Lil Bucks' $3M Series A raise, and Daniela talks about Atalanta’s acquisition of Big Picture Foods. We'll discuss the options they considered, why they chose their paths, and the lessons other brands can take to secure capital.

Mike Farrell of The Forest Farmers, Michael Ham of Wild Orchard Tea, and Susan Hartman of Recoup Beverage share how their brands use sustainable maple to power innovation. They explore how maple sap provides clean hydration, natural sweetness, and a functional base to beverage formulations. Our panel will discuss regenerative farming, nutritional benefits, and how tapping trees helps preserve forest, offering valuable information for brands aiming to meet growing demand for transparency, wellness, and sustainability through maple as a standout ingredient. This episode is a paid collaboration with The Forest Farmers.

Headed to BevNET Live? Or still deciding?? In this episode, Jeff Klineman shares a bts look at how the show comes together and what to watch for if you're focused on building a profitable brand. From key sessions to the people you need to meet, Jeff offers tips to help you navigate with purpose.

Whether you're looking to connect with investors, retailers, or future partners, we’ve got advice to help you make it count. Plus, Sarah Casagrande, Principal at Generation CPG, shares what she's most excited about this year.

Building a business is hard as you're juggling so many roles while trying to build momentum without running out of resources. In this episode, Ashley Waldman, Founder & CEO of Jubilee's (high-nutrition kids' milk), gets advice from Ashley Selman, Co-Founder of Heywell (functional sparkling water), and Pauline Idohou, Founder & CEO of Mocktail Club (non-alcoholic cocktails). Ashely and Pauline share tips and tricks on choosing retail partners, the importance of operational excellence before scaling, when to invest in fractional team members, plus how to say yes strategically, manage cash flow, and grow without burning out.