Welcome to Inside Out Impact

Welcome to Season 4 of The No Bull Ideacast—where we ditch the fluff and dive into what really drives change. This season, we’re talking inside-out impact with guests from energy, AI, finance, food, and beyond. Expect sharp insights, personal stories, and the occasional curveball—always with a behavioural lens.

If you’re passionate about the power of brands, are leading transformation, or just trying to keep up, this is your space.

For more insights and to stay up to date with all the latest information from BH&P, visit our website, or follow us on LinkedIn.

BH&P is a B Corporation, certified in September 2023, and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise, we're here to help.

Trust is everything in finance—and most brands are still getting it wrong. With rising pressures on markets and growing demand to green the sector, it’s never been more important to get the message right.

In this rapid-fire bonus content, we share three proven tips to help financial brands connect emotionally, communicate clearly, and build credibility in a cautious, complex world.

For more insights and to stay up to date with all the latest information from BH&P, visit our website, or follow us on LinkedIn.

BH&P is a B Corporation, certified in September 2023, and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise, we're here to help.

Doing good is one thing—cutting through is another. In this bite-sized Ideacast, we share three no-nonsense tips to help social enterprises sharpen their story, connect with the right audience, and turn purpose into real-world impact. Fast, clear, and full of heart.

For more insights and to stay up to date with all the latest information from BH&P, visit our website, or follow us on LinkedIn.

BH&P is a B Corporation, certified in September 2023, and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise, we're here to help.

Struggling to cut through the noise in AI and data? This quickfire Ideacast snippet gives you three essential tips to help your brand build trust, shift behaviour, and stand out in a sea of sameness.

Whether you’re selling infrastructure, insight or innovation—this one’s for you.

For more insights and to stay up to date with all the latest information from BH&P, visit our website, or follow us on LinkedIn.

BH&P is a B Corporation, certified in September 2023, and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise, we're here to help.

The energy sector is at a critical crossroads. With 61 months to hit 2030 net-zero targets, the urgency to act has never been greater. But here’s the reality: progress isn’t stalling because of technology. It’s stalling because people resist change.

For businesses, policymakers, and consumers alike, behavior drives decisions. Understanding how to build trust, inspire action, and clarify messages is the difference between hesitation and transformation.

Three Top Tips for Energy Sector Brand Activation in 2025

As we look toward 2025, the energy sector is at a tipping point. The challenge is clear: how do you drive faster progress when people hesitate to change?

At BH&P, we use behavioural psychology to help ambitious energy businesses activate their brands—building trust, inspiring action, and driving measurable impact. In the next five minutes, I’ll share three top tips for activating your brand in 2025:

Tip 1: Build Trust With Credible Voices

People trust people—not faceless strategies or generic campaigns. To cut through the noise, use credible, relatable voices that connect with your audience.

•Think engineers, electricians, or sector leaders. These are the people your audience already believes.

•Example: For RECCo, we ran an influencer-led campaign featuring trusted electricians to highlight the dangers of meter tampering. It worked because the messengers were credible and relatable.

If you want your audience to take action, start by building trust.

Tip 2: Simplify the Message and Action

In complex sectors like energy, simplicity is everything. People are overwhelmed with information, so your brand must provide clarity:

•Make the problem relatable.

•Make the benefits tangible.

•Make the action easy to take.

Take TradeBridge: they position accessible finance as an “enabler of progress” for energy installers. By simplifying the value, they empowered businesses to act.

Remember: clarity reduces friction—and friction stops progress.

Tip 3: Align Brand With Behavior to Drive Results

Brands that align purpose with human behavior outperform the rest. According to McKinsey, businesses that connect purpose and behavior see higher loyalty and growth.

In energy, this means:

•Linking data to real human outcomes—lower costs, safer energy, faster progress.

•Creating campaigns that inspire and resonate—not just inform.

For GDNs, our Theft of Gas campaign combined emotional storytelling with factual clarity, achieving 400,000 organic views and improving awareness of safety risks.

The lesson? When your brand resonates with human behavior, you drive results that matter.

So there you have it—three tips for energy sector brand activation in 2025:

1.Build trust with credible voices.

2.Simplify your message and make action easy.

3.Align brand strategy with human behavior.

At BH&P, we specialise in helping ambitious energy businesses achieve bold transformation. If you’re ready to make 2025 the year of progress, let’s talk.

Visit our website to book a discovery call.

For more insights and to stay up to date with all the latest information from BH&P, visit our website, or follow us on LinkedIn.

BH&P is a B Corporation, certified in September 2023, and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise, we're here to help.

In this final episode of Season 3, we come back to fundamentals. Who ar your buyers? where are they? Why do they buy from you?

This is about people as much as it is about brands, and it's equally relevant to enterprise and to solopreneurs.

Sit back, and enjoy!

We'll be back in the spring.

For more insights and to stay up to date with all the latest information from BH&P, visit our website, or follow us on LinkedIn.

BH&P is a B Corporation, certified in September 2023, and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise, we're here to help.

Hold your horns - we’ve got Pete Richardson, Director of Urban Rhino Gin, on the podcast this week.

Tune in as Pete shares his wild and wonderful journey from golf marketing and PR in South Africa, to taking his newly acquired gin brand, Urban Rhino, to market to save baby rhinos from the poaching crisis with every bottle sold.

Check out The Rhino Orphanage's website here.

Explore Waterberg Rhino UK's website and solutions here.

Follow BH&P on:

• Instagram
• LinkedIn
• Twitter

For more insights and to stay up to date with all the latest information from BH&P, visit our website, or follow us on LinkedIn.

BH&P is a B Corporation, certified in September 2023, and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise, we're here to help.

Influencer Marketing: What Worked Yesterday, Won’t Work Today.

Join Becky and RippleXN co-founders, Adrian Land and James Beaven, as they explore the cutting-edge of influencer marketing.

Hear how AI will revolutionize the industry, providing real-time insights and compliance assurance. Whether you’re an agency aiming for pitch perfection or a brand in search of ROI and reliable eyes and ears in the new creator economy, this conversation with two marketing experts is a must-listen.

Follow Adrian on LinkedIn.

Follow James on LinkedIn.

Explore more about their awesome social listening tool, RippleXN.

Follow BH&P on:

• Instagram
• LinkedIn
• Twitter

For more insights and to stay up to date with all the latest information from BH&P, visit our website, or follow us on LinkedIn.

BH&P is a B Corporation, certified in September 2023, and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise, we're here to help.