🤖 “One in four visits to your website aren’t human.” 🤖

Brandon Borden, CHEQ

🎤 I was at The Marketing Society’s brilliant #TheDigitalDay, heard this quote from Brandon Borden who was on stage, and had to talk to him afterwards and get this onto a "Quick Conversation 🎤 "

⚡ This is fascinating!

👉 I asked Brandon: "What was the Key 🔑 Takeout from your session?"

His answer:

🧠 It is time to rethink what we mean by ‘customer’.

Brandon Borden shared that:

1️⃣ “The term ‘customer’ no longer just covers humans, it includes bots, AI agents, machines that can work on behalf of humans, who can transact, purchase, and drive revenue for your business.”

2️⃣ “We used to think bots = bad, humans = good… but what about malicious humans? Or good bots like search engines that help your business grow?”

3️⃣ “One in four visits to your website aren’t human.”

4️⃣ “That has a tangible impact on how you market, how you build your website, and how you measure success.”

💡 Rethinking digital engagement means making space for both people and machines, and building experiences that work for both.

🚦 Brandon Borden and CHEQ call this “go-to-market security” protecting digital journeys from fake traffic, fraud, and malicious actors, while enabling real growth.

🙏 Huge thanks to Brandon Borden for the "Quick Conversation 🎤" and for enlightening us to who our real ‘customers’ are.

🙏 Thank you also to Sophie Devonshire⚡️ for hosting the day (I said I'd post about the 🤖 Bots 👀 ) and The Marketing Society team for yet another insight packed day of inspiration: Rachel Letham (Montague-Ebbs), Ed Dawes, Anna Barber, Milena Spranger.

#TheKey

#QuickConversations

#TheDigitalDay

#MarketingSociety

#CHEQ

#DigitalMarketing

#Bots