Why network marketing companies FAIL

This is an in depth education episode on network marketing!

Listen up—go to www.rankandbanksystem.com right now. Why? Because if your network marketing check isn’t where you want it, this is the fix. It’s my 30-day Rank & Bank System—daily trainings from me, daily challenges that actually move the needle, and accountability that keeps you in the game. Here’s the kicker: it’s got a 100% money-back guarantee. You follow the system, show up for 30 days, and if your check doesn’t grow, you pay nothing.

Zero risk. Most programs drown you in fluff—this one’s built to get you results fast, without the overwhelm. I’ve taken people from $400 a month to millions (not normal but possible) with this exact framework. You’ve got nothing to lose and everything to gain—go to www.rankandbanksystem.com and lock it in before you miss out. Let’s make your bank account match your hustle.

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Find YOUR VOICE in NWM to level up

Listen up—go to www.rankandbanksystem.com right now. Why? Because if your network marketing check isn’t where you want it, this is the fix. It’s my 30-day Rank & Bank System—daily trainings from me, daily challenges that actually move the needle, and accountability that keeps you in the game. Here’s the kicker: it’s got a 100% money-back guarantee. You follow the system, show up for 30 days, and if your check doesn’t grow, you pay nothing.

I asked a group of 1700 top leaders this question.

Leaders have you ever considered quitting?

The comments are very insightful.

Listen up—go to www.rankandbanksystem.com right now. Why? Because if your network marketing check isn’t where you want it, this is the fix. It’s my 30-day Rank & Bank System—daily trainings from me, daily challenges that actually move the needle, and accountability that keeps you in the game. Here’s the kicker: it’s got a 100% money-back guarantee. You follow the system, show up for 30 days, and if your check doesn’t grow, you pay nothing.

Zero risk. Most programs drown you in fluff—this one’s built to get you results fast, without the overwhelm. I’ve taken people from $400 a month to millions (not normal but possible) with this exact framework. You’ve got nothing to lose and everything to gain—go to www.rankandbanksystem.com and lock it in before you miss out. Let’s make your bank account match your hustle.

Let’s get into it…

There’s no single reason — it’s a combo of things. Yes, the pandemic created a surge for many companies in 2020–2021. But what people don’t talk about is that growth was artificial.

It was more of a sugar rush than it was sustainable momentum. People were home.

They had more time.

More stimulus checks.

Ecommerce in general saw record-breaking numbers.

But then what happened?
Life returned to “normal,” attention spans shrank, wallets tightened, and expectations changed.

Here’s what I believe are the top reasons we’ve seen double-digit declines across many product-based companies:

1. Artificial Pandemic Bump
Many companies grew from a moment, not a movement. Growth wasn’t built on deep belief or long-term behavior—it was built on convenience and timing.

2. Lack of Innovation
A lot of companies got lazy during the good times. They stopped innovating. Compensation plans didn’t evolve. Products didn’t stay ahead of the curve. Messaging got stale. And when consumer priorities shifted, companies weren’t ready. This is a GENERALIZATION. I know many of you did evolve.

3. We’re in the “Options Era”
Let’s say someone used to buy 100 things. Now their budget forces them to cut back. 10–30% of those go first. Did your product make the cut?

Uber. Airbnb. Affiliate. Creator economy. Ecom dropshipping. All legit options now. If we don’t create real, unique value, we lose.

Those options weren't avail in 2008.

4. Poor Customer Retention
Most companies still don’t do a great job reselling the customer after the sale. The fortune isn’t just in the follow-up—it’s in the retention experience.

5. False Expectations
People heard “work from home” and thought “easy income.” They weren’t ready for rejection, consistency, and leadership development. So they quit early.

Lazy on Leadership Development

We stopped developing leaders because it was so easy!

Companies and leaders have been back in the trenches. Some for the last 2 years but you don't just plant a seed and expect a tree to grow the next day. It takes time to see the fruits of your labor. We are starting to see some of those results already and we will continue to see more. This is the WEEDING out season.

Listen up—go to www.rankandbanksystem.com right now. Why? Because if your network marketing check isn’t where you want it, this is the fix. It’s my 30-day Rank & Bank System—daily trainings from me, daily challenges that actually move the needle, and accountability that keeps you in the game. Here’s the kicker: it’s got a 100% money-back guarantee. You follow the system, show up for 30 days, and if your check doesn’t grow, you pay nothing.

Zero risk. Most programs drown you in fluff—this one’s built to get you results fast, without the overwhelm. I’ve taken people from $400 a month to millions (not normal but possible) with this exact framework. You’ve got nothing to lose and everything to gain—go to www.rankandbanksystem.com and lock it in before you miss out. Let’s make your bank account match your hustle.

My ONE SPEECH THAT BOMBED

Over the last five years, I’ve really dialed in my speaking.

Not just because I’ve been on hundreds of stages—but because of what I see behind the scenes.

I’ve coached beginners and top earners.

Run 30+ masterminds.

Built teams in 40+ countries.

And through all of that, the message keeps getting sharper.

When companies bring me in to speak, I ask questions.

I want to know their culture.

Their pain points.

What they feel their people need most.

Usually, when I know the company well, it’s easy to deliver.

But recently, I spoke at an event where I didn’t know the culture at all.

Corporate gave me a full page of notes—more detail than most.

I followed it to a T.

People were crying in the audience.

The feedback online was fire.

I walked off stage knowing I nailed it.

But here’s what happened …

Turns out the leaders wanted a recruiting-focused training.

And what’s ironic?

Recruiting is the easiest topic in the world for me.

I was the #1 recruiter out of a million distributors.

So that was a big lesson.

Even though my client is corporate, the heartbeat of the company is often the leaders.

Now, whenever possible, I make sure to reach out to leaders ahead of time.

I ask what they’re seeing. What their team needs.

And if it’s cool with corporate, I make sure to include that insight too.

Because you can’t speak with impact if you don’t know what your audience actually needs.

Here’s the point:

Even after speaking in 23 countries…

Even after all the wins…

I’ve still had one speech that flopped.

It’s not about perfection.

It’s about feedback.

It’s about adjusting.

It’s about staying hungry enough to keep learning—even when you think you’ve already got it.

That’s how real growth happens.

And if you’re a speaker or a leader of any kind—

Never assume.

Ask.

Adapt.

Deliver.

That’s how you lead with excellence.

Let's level up your leadership to grow your business.

Craig has successfully launched multiple countries in just the last 18 months. He has the blueprint to scale your business.

You will want to listen to this episode over and over again!

I hope this post comes across the right way because it’s 100% coming from a place of trying to help.

I know branding and value sounds like common sense.
But here’s an honest high-level observation:

If I’m guessing, about 80% of the posts I see, even from top leaders, don’t actually land.

Especially when it comes to promotional posts about their company or products.

Let’s put this into perspective:

Second, what’s actually going to stop their scroll?
This isn’t about clickbait — it’s about being smart.
What’s a real, curiosity-driven, value hook that actually makes them pause and say, “Wait, I want to hear this”?

Third, what is real value?
Everyone loves to throw that word around, but most people don’t really know what it means.

Here’s what isn’t value:
• “We pay out the most!”
(Really? Do you actually know what every other company pays? And even if you did — payouts that are too high usually mean less money for product innovation, customer service, or incentives.)
• “Look at our sale!”
(Most people aren’t buying because of a 20% off coupon. They’re buying because they see VALUE — not because you waved a price flag.)

Think about it…
People spend thousands of dollars at concerts, on elective surgeries, or on luxury vacations — and no one is offering them a BOGO deal.
They’re spending because they believe it’s worth it.

You’re not competing on price.
You’re competing on perceived value.

If you’re trying to attract network marketers —
(which a lot of you are, even if you say you’re not) —
talking about how “amazing your company is” and “how great your products are” sounds just like everyone else.

Every leader thinks they have:
• The best products
• The best comp plan
• The best culture
• The best leadership

(Or at least, they say they do.)

So the goal is:
How can you promote what you believe without sounding like an infomercial?

How can you credibly share your strengths in a way that feels different — in a way that makes people believe it instead of just scrolling past it?

If I were coaching you individually, I’d do a deep dive on your company, your team, and your unique strengths — and pull out the real points of differentiation.

Because right now?
Most of what I see on social media doesn’t move the needle.

And the real danger is:
When you post generic stuff, your team copies it.
And then it creates an echo chamber of noise that actually hurts your brand more than it helps.

This isn’t about being perfect.

It’s about being intentional.
Being smart.
And putting a little more strategy behind what you share.

Hope this helps spark some deeper thinking.

We all get better together.

Listen up—go to www.rankandbanksystem.com right now. Why? Because if your network marketing check isn’t where you want it, this is the fix. It’s my 30-day Rank & Bank System—daily trainings from me, daily challenges that actually move the needle, and accountability that keeps you in the game. Here’s the kicker: it’s got a 100% money-back guarantee. You follow the system, show up for 30 days, and if your check doesn’t grow, you pay nothing.

Zero risk. Most programs drown you in fluff—this one’s built to get you results fast, without the overwhelm. I’ve taken people from $400 a month to millions (not normal but possible) with this exact framework. You’ve got nothing to lose and everything to gain—go to www.rankandbanksystem.com and lo