Jenny Dennis, our guest and the creative powerhouse behind Trio Solutions, takes us on a captivating journey from her roots in New England to the sunny shores of Charleston. Her story is a fascinating testament to the unexpected twists that can define a career, as she shares how a simple suggestion from restaurant patrons led her from biology to advertising. Jenny's experiences highlight the power of perseverance, a passion for marketing, and how seizing opportunities can lay the groundwork for professional success.

As we navigate the ever-evolving landscape of marketing, we explore the shift from traditional tactics to dynamic, data-driven strategies. Jenny, MPCC President Kathi Herrmann and Co Host Darius Kelly discuss the critical importance of understanding marketing fundamentals and the role of branding as a strategic investment. Businesses today must engage with customers meaningfully, leveraging social media reviews and feedback to build a reputable brand identity. We delve into the art of aligning brand values with customer expectations and the impact this has on a loyal customer base.

In the tech-driven world we live in, the conversation extends to the role of technology in our daily lives, from AI's futuristic promises to the indispensable nature of our mobile devices. We examine the balance between being connected and taking time to unplug, especially for new businesses eager to make their mark online. From influencer marketing to the enduring legacy of iconic advertising campaigns, the discussion accentuates the critical strategies businesses can adopt to thrive in today's digital age. We wrap up with insights into the community-focused initiatives at Trio Solutions, including their innovative Creative Lab, which offers a vibrant space for content creation and collaboration.

Presenting Sponsor: Mount Pleasant Chamber of Commerce

Studio Sponsor: Charleston Media Solutions

Production Sponsor: RMBO.co

Design Sponsor: DK Design

Committee:
Kathleen Herrmann | Host | MPCC Immediate Past President | Mount Pleasant Towne Centre
Mike Compton | Co-host | Marketing Chair | RMBO.co
Rebecca Imholz | Co-host | MPCC Executive Director
Amanda Bunting Comen | Co-host | Social ABCs
Ben Nesvold | Co-host | In-coming President | Edward Jones