Bethany Moore is the Director of Content Strategy and Market Growth at The GMP Collective. Previously, she spent nearly ten years as Director of Communications at the National Cannabis Industry Association, where she hosted NCIA’s Cannabis Industry Voice podcast, and was a volunteer for Americans for Safe Access (ASA). With an extensive background in nonprofit activism, strategic planning, and public relations, Bethany has worked on drug policy reform and church-state separation issues. Originally from the Washington, DC, area, she relocated to Denver in 2014 and enjoys writing, performing poetry, and playing pinball.

In this episode…

The cannabis industry faces compliance challenges with marketing and advocacy efforts. Strict regulations, banking limitations, and evolving federal policies make it difficult for businesses to operate and scale simultaneously. How can cannabis companies navigate these obstacles while maintaining strong branding and consumer trust?

Cannabis industry veteran and compliance pioneer Bethany Moore emphasizes the importance of good manufacturing practices (GMP) for business longevity. Implementing GMP standards can help cannabis businesses avoid costly recalls, improve product safety, and prepare for inevitable regulatory changes. Since these regulations are complex, Bethany recommends leveraging storytelling and content creation to make these topics more accessible for cannabis professionals and consumers.

In this episode of Marketing That POPs, Michele Ringelberg and Olivia Johnson sit down with Bethany Moore, the Director of Content Strategy and Market Growth at The GMP Collective, to discuss balancing cannabis advocacy, compliance, and marketing initiatives. Bethany shares how to educate companies about cannabis regulations, the future of quality and compliance practices in the industry, and the regulatory challenges cannabis businesses face when scaling.