Navigate the CRO Minefield with Matthew Horn
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Navigate the CRO Minefield with Matthew Horn
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Want to know how to step across the minefield of CRO partners to find one that works as part of your team? In this podcast, Nima chats candidly with Matthew Horn, The General Manager of Digital at Country Road Group, who gives an honest and informative perspective on what to look for.
Matthew has a keen interest in meeting customer needs and transforming industry expectations by using agile experimentations. He loves to help change behavioural patterns by giving consumers a better choice by enhancing the customer journey experience.
Digital Growth Hacking – Australia's first podcast dedicated to all things experimentation, CRO (conversion rate optimisation) and personalisation hosted by New Republique's Co-founders Nima Yassini and Stacey Issac.
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