NOT THIS MINUTE: NEW COKE
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NOT THIS MINUTE: NEW COKE
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In this fragment from the Archivist’s vault, we explore a timeline where New Coke never happened. One executive boardroom vote in December 1984 preserved the original formula—and redirected decades of brand strategy, public policy, and cultural identity.
In Delta‑14, there is no Coca-Cola Classic, no corporate marketing debacle. Instead, Coke doubles down on heritage, Pepsi loses its challenger momentum, and America’s most famous soda becomes a kind of unchanging cultural anchor. Even California’s soda tax arrives two years early—backed by the very stability that Coke maintained.
Join us as we trace the quiet power of a decision not to change, and the strange world that followed.
Not This Minute is a companion to Not This Time, featuring shorter, self-contained alternate timelines. Recovered by the Archivist. Interpreted without speculation.