My Digital Farmer Podcast

De: Corinna Bench
Escúchala gratis

  • Resumen

  • CSA farmer and marketing specialist Corinna Bench from MyDigitalFarmer.com and Shared Legacy Farms brings you the My Digital Farmer podcast, revealing the best online marketing strategies you can apply to your retail farm business to help you grow your leads and sales. These days, it's not enough to just grow your product. You've got to be able to sell it too. In this podcast you'll be exposed to the fundamentals of marketing theory and practice so you can apply them to your own business.We'll cover marketing funnels, copywriting, website messaging, CSA marketing, lead generation, brand building, social media, customer retention, Facebook ads, sales pages, Facebook groups, YouTube, Instagram, email marketing, and stellar customer service. We also interview other farmers to find out what’s working (and not working) in farm marketing so you can feel more confident in your ability to convert leads, increase sales, and build a strong brand for your farm.
    Copyright 2024 by Corinna Bench
    Más Menos
Economía Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Más Menos
Episodios
  • 310 Selling Flowers to Florists with Abundant Blooms Flower Farm

    310 Selling Flowers to Florists with Abundant Blooms Flower Farm
    Apr 30 2025
    When Ruth Ann Majauskas first launched her flower farm in 2020, she tried a little bit of everything—farmers markets, retail, subscriptions. But the magic happened when she shifted her focus entirely to wholesale… selling flowers directly to florists. What started as trial and error quickly evolved into a streamlined system with loyal buyers, consistent orders, and a workflow she could count on. Now, Ruth Ann runs a thriving wholesale flower farm business—and she’s helping other flower farmers learn how to do the same. In today’s episode, she shares how she built her florist-focused business model, what makes the wholesale florist buyer tick, how she finds and communicates with them, what software she uses to manage weekly orders, and more. She even reveals how she uses the same marketing framework I teach inside Farm Marketing School—tailored specifically to florists. 🎧 Tune in to hear how Ruth Ann built her flower business from the ground up—and how you can too. Meet Today's Podcast Guest: Ruth Ann Majauskas Ruth Ann Majauskas is the owner of Abundant Blooms Flower Farm in Dorr, Michigan. She started her farm in 2020 with her then three small children in tow. After dabbling in a few different sales models, she discovered her niche—selling flowers to florists—and now sells exclusively to them. In December 2024, Ruth Ann launched a YouTube channel and online course, Selling Flowers to Florists, to teach other flower farmers how to do what she does. She's a wife and homeschooling mama to five children. When she’s not farming, she enjoys trips to Lake Michigan with her family and reading a few paragraphs from her book each night before bed. Podcast Sponsors: Local Line: Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline Farm Marketing School: Marketing doesn’t have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like: 📆 Creating a promotion calendar that drives consistent sales🛠️ Setting up & optimizing your Google Business Profile📧 Writing high-converting emails (nurture, promotions, onboarding)🗣️ Collecting & using customer testimonials effectively🔍 Auditing & improving your sales funnel💬 Monthly live coaching calls for answers to your burning questions Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 www.mydigitalfarmer.com/fms (Cancel anytime!) Links Mentioned in This Episode: ==>Want to start selling flowers to florists but don’t know where to begin? Download Ruth's FREE guide: Tips for Selling Flowers to Florists ==>Ruth uses RootedFarmers.com as her software platform. Check it out here. ==> Check out Ruth Ann’s YouTube Channel where she teaches flower farmers how to build a wholesale florist business model:👉 Abundant Blooms Flower Farm on YouTube ==>Follow me on Instagram: @mydigitalfarmer ==> Join My Email List: Get weekly farm marketing tips delivered straight to your inbox. Sign up at www.mydigitalfarmer.com/subscribe. 💛 Support the Podcast: Love the My Digital Farmer Podcast? You can help keep the show going! Subscribe on your favorite podcast app so you never miss an episode.⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show.Share this episode with a fellow farmer or small business owner.
    Más Menos
    1 h y 11 m
  • 309 Starting a UPick from Scratch Inside a FMS Coaching Call with David Heeks

    309 Starting a UPick from Scratch Inside a FMS Coaching Call with David Heeks
    Apr 23 2025

    Imagine launching a brand-new U-Pick strawberry business... with only a few months to get everything in place. No website. No email list. No customer base.

    That’s exactly the challenge David Heeks faced this spring—and in this episode, you’ll hear how we mapped out his entire sales funnel during a live Farm Marketing School coaching call.

    David had just completed the Farm Marketing School (FMS) project on "Auditing Your Sales Funnel," and came prepared to share his homework. We walked through every stage of the customer value journey, from building awareness and engagement all the way to repeat buying—and we identified the key gaps he needed to fill fast.

    🎧 Whether you’re just starting your farm biz or revamping an existing one, this episode is packed with practical ideas and “aha” moments about how to think through your customer’s journey—plus a cool little demo of how I used ChatGPT live to help David implement part of his plan on the call!

    Podcast Sponsors: Local Line:

    Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

    Farm Marketing School:

    Marketing doesn’t have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like:

    • 📆 Creating a promotion calendar that drives consistent sales
    • 🛠️ Setting up & optimizing your Google Business Profile
    • 📧 Writing high-converting emails (nurture, promotions, onboarding)
    • 🗣️ Collecting & using customer testimonials effectively
    • 🔍 Auditing & improving your sales funnel
    • 💬 Monthly live coaching calls for answers to your burning questions

    Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here:
    👉 www.mydigitalfarmer.com/fms (Cancel anytime!)

    Links Mentioned in This Episode:
    • Want to check out ChatGPT? Go to https://chatgpt.com/
    • Want help building better offers for your own customer journey? Download my free guide: 35 Ways to Build an Offer
    • What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!
    • 📲 Follow me on Instagram: @mydigitalfarmer
    • 📬 Join My Email List: Get weekly farm marketing tips delivered straight to your inbox. Sign up at www.mydigitalfarmer.com/subscribe.
    • 🌱 Want more farm marketing strategies? Visit my full resource library at www.mydigitalfarmer.com.
    Support the Podcast:

    Love the My Digital Farmer Podcast? You can help keep the show going!

    • Subscribe on your favorite podcast app so you never miss an episode.
    • ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show.
    • Share this episode with a fellow farmer or small business owner.
    Más Menos
    1 h y 4 m
  • 308 Inside a Sales Funnel: How I Became a Raw Dog Food Superfan in 7 Days

    308 Inside a Sales Funnel: How I Became a Raw Dog Food Superfan in 7 Days
    Apr 16 2025

    It started with a few innocent dog scratches. My dog Daisy was itching like crazy, and I began to wonder: could it be her food?

    One Google search later, I found myself tumbling headfirst into a raw dog food rabbit hole—complete with Facebook ads, blog articles, YouTube videos, and a subscription box I could not refuse.

    In just seven days, I went from “hmm, maybe I’ll try something new” to full-blown raw food DIYer with a freezer full of meat and a meal plan I created myself. And I didn’t just buy dog food—I bought into an identity shift. I wanted to become the kind of person who makes her own dog food.

    In this episode, I walk you through that transformation—from unaware to superfan—and break down the stages of the sales funnel framework that brought me there. I’m also challenging YOU to think critically about how your farm’s sales funnel is designed to do the same thing for your customers.

    Podcast Sponsors: Local Line:

    Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

    Farm Marketing School:

    Marketing doesn’t have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like:

    • 📆 Creating a promotion calendar that drives consistent sales
    • 🛠️ Setting up & optimizing your Google Business Profile
    • 📧 Writing high-converting emails (nurture, promotions, onboarding)
    • 🗣️ Collecting & using customer testimonials effectively
    • 🔍 Auditing & improving your sales funnel
    • 💬 Monthly live coaching calls for answers to your burning questions

    Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here:
    👉 www.mydigitalfarmer.com/fms (Cancel anytime!)

    Links Mentioned in This Episode:
    • Episode 285: Boost Your Farm's Revenue with Value-Added Products: Insights from Kendall Ballantine
    • Kendall’s Raw Dog Food Guide – A 34 page guide giving you all the information to start a line of raw dog food for your farm or ranch.
    • What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!
    • 📲 Follow me on Instagram: @mydigitalfarmer
    • 📬 Join My Email List: Get weekly farm marketing tips delivered straight to your inbox. Sign up at www.mydigitalfarmer.com/subscribe.
    • 🌱 Want more farm marketing strategies? Visit my full resource library at www.mydigitalfarmer.com.
    💛 Support the Podcast:

    Love the My Digital Farmer Podcast? You can help keep the show going!

    • Subscribe on your favorite podcast app so you never miss an episode.
    • ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show.
    • Share this episode with a fellow farmer or small business owner.
    Más Menos
    51 m
adbl_web_global_use_to_activate_webcro805_stickypopup

Lo que los oyentes dicen sobre My Digital Farmer Podcast

Calificaciones medias de los clientes
Total
  • 5 out of 5 stars
  • 5 estrellas
    1
  • 4 estrellas
    0
  • 3 estrellas
    0
  • 2 estrellas
    0
  • 1 estrella
    0
Ejecución
  • 5 out of 5 stars
  • 5 estrellas
    1
  • 4 estrellas
    0
  • 3 estrellas
    0
  • 2 estrellas
    0
  • 1 estrella
    0
Historia
  • 4 out of 5 stars
  • 5 estrellas
    0
  • 4 estrellas
    1
  • 3 estrellas
    0
  • 2 estrellas
    0
  • 1 estrella
    0

Reseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.

Reseñas de Audible.com

Opiniones de Amazon
Ordenar por:
Filtrar por:
  • Total
    5 out of 5 stars
  • Ejecución
    5 out of 5 stars
  • Historia
    4 out of 5 stars
Imagen de perfil para N. Doyle

Plain language marketing

I love that this is specific to farms, but it can be applied across industries. Corrina takes you through one solution at a time, explaining the how and why. Each episode is not overwhelming, but building into a whole marketing plan.

Denunciar

Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.

Has calificado esta reseña.

Reportaste esta reseña