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Diego Herrera's journey from Costa Rica to the United States is a captivating story of cultural fusion. Raised in the rise hip-hop, punk rock alongside reggae and dancehall in Costa Rica, Diego's unique upbringing laid the groundwork for his dynamic career in the music industry. As the director of business development at Ineffable Records, Diego shares personal anecdotes about his dual life across continents and how it influenced his musical tastes and professional trajectory.

From Diego's early days on college radio at KFJC to his behind-the-scenes work at Pandora, his path reflects the essential yet often overlooked roles that ensure a seamless listener experience. The episode sheds light on the intricacies of library maintenance and metadata management, underscoring their importance in curating content that fills gaps in the Caribbean music catalog. As the music industry undergoes rapid transformation, Diego discusses the evolving roles of both labels and artists, highlighting the need for strategic collaboration and the impact of technology and social media platforms like TikTok.

This episode is for the music lovers, a great discussion that blends personal stories with industry insights, illustrating the universal and unifying power of music.

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