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Mumbrellacast

Mumbrellacast

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 Every week the team at Mumbrella cover the latest news in the Australian media, marketing and advertising industries along with interviews with key people in the industry. Featuring a rotating panel of hosts from the Mumbrella team, this podcast is essential listening for anyone working under Australia's media and marketing umbrella.Licensed under Creative Commons: By Attribution 3.0 License Economía Marketing Marketing y Ventas Política y Gobierno
Episodios
  • ABC, SBS and the gender pay gaps data; inside outdoor media; marketers and Google’s AI Mode; Resolution Digital’s new chapter

    ABC, SBS and the gender pay gaps data; inside outdoor media; marketers and Google’s AI Mode; Resolution Digital’s new chapter
    May 21 2025
    21 May 2025 For the first time ever, the Workplace Gender Equality Agency has released the gender pay gaps of companies in the Commonwealth public sector — and that includes broadcasters ABC and SBS. We unpack the data to see who’s winning and who needs to catch up. Last week, Hal interviewed Ooh Media’s chief revenue officer, Mark Fairhurst, who threw back the curtain on outdoor media. The conversation was rich: we share the highlights and go in-depth on the challenges in the sector. Google recently announced a new search tool, AI Mode, that’s gearing up to revolutionise the future of search. Should marketers be worried? In a surprising turn of events, OMG’s Resolution Digital has retired its media brand and the agency has folded into Hearts and Science. Lauren gives us the low-down on the story and what will happen moving forward. Join Hal Crawford, Tim Burrowes, Lauren McNamara and Abe Udy for a look at everything under Australia's media and marketing umbrella.
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    23 m
  • News Corp, AI and Donald Trump; Anika Wells; and the OMA's party without a purpose

    News Corp, AI and Donald Trump; Anika Wells; and the OMA's party without a purpose
    May 14 2025
    14 May 2025 The Outdoor Media Association held a conference in Sydney last week, where it revealed that its new metrics suite, Move, is launching… at some point. It has been years in the making, so why the delay? Robert Thomson, CEO of News Corp, issued a stark warning to US President Donald Trump that AI companies are stealing content, such as his ‘The Art of the Deal’ book, to train language models. We unpack why Thomson voiced the concern. Meanwhile, chicken wings chain Wingstop is the latest US fast food brand to enter the Australian market, and has picked up Hello as its agency of record. Lauren breaks down the brand, Hello’s role in its launch, and its place amongst its fellow US chains trying to make it big in Australia. We also determine if Anika Wells — the new Communications Minister — is ready for the role, and if Australia needs an industry body for the whole of media. Join Hal Crawford, Tim Burrowes, Lauren McNamara and Abe Udy for a look at everything under Australia's media and marketing umbrella.
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    22 m
  • Are Media CEO on US deal; SCA finally exits TV; Netflix's Aussie earnings; will AI take jobs?

    Are Media CEO on US deal; SCA finally exits TV; Netflix's Aussie earnings; will AI take jobs?
    May 7 2025
    7 May 2025 This morning, Are Media announced a deal that it would sell ads for US publisher Dotdash Meredith in the Australian market. Hal had a rare chat with Are Media's CEO Jane Huxley who claims the sun has come out. Meanwhile, Southern Cross Austereo (SCA) is officially selling its remaining regional TV licences to Seven West Media — and not Australian Digital Holdings (ADH) as was originally planned. We discuss if this was a good move for SCA, and ADH's response to the news. Netflix's Australian financial accounts have been filed and they're raking in over $1 billion in cash — good for them, but what about their tax dealings is unfair? Yesterday, Unmade's Humain conference took place in Sydney. There was much on the agenda, but it was AI consultant Lucio Ribeiro and his stance that AI will replace jobs that got us thinking... is he right? Join Hal Crawford, Tim Burrowes and Abe Udy for a look at everything under Australia’s media and marketing umbrella.
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    20 m
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