How does a high-school mover go from hauling furniture to leading a top-performing real estate team—and go viral doing it? In Episode 12, Oscar Martinez lays out the playbook: niche branding, relentless hustle, systems-driven leadership, and a social-first strategy that’s redefining success in Columbus real estate.

About Our Guest

• Oscar Martinez – Owner & Lead Realtor at The Martinez Group | Howard Hanna Real Estate Services
• Bilingual in English & Spanish, Oscar specializes in new construction and residential home sales. With a commitment to flawless customer experiences, he’s disrupting local real estate and elevating industry standards.

Episode Highlights

• Humble beginnings & first sale – From working roofs and DoorDash runs to landing his first contract after six months of savings.
• Niche & brand strategy – Finding a specialty in new-construction, mastering Instagram, and even hiring a dedicated media team.
• Team building & company culture – Defining core values, using time-blocked schedules, and learning to lead by example.
• Driver of inbound leads – Transitioning from outbound calling to content-driven traction.
• Future vision & legacy – From earning a Real Producers Top 100 nod to future plans in residential and multifamily development.

Resources & Links

• 👉 Follow Oscar on Instagram: @oscarm_realtor
• ✅ Team IG: @martinezgroup_ohio
• 🌐 Browse listings: MartinezHouses.com
• 🎙️ Connect with the host: @ColumbusBrickbyBrick

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