Mobile measurement in the age of privacy with Brian Krebs of MetricWorks Podcast Por  arte de portada

Mobile measurement in the age of privacy with Brian Krebs of MetricWorks

Mobile measurement in the age of privacy with Brian Krebs of MetricWorks

Escúchala gratis

Ver detalles del espectáculo

Acerca de esta escucha

As every mobile marketer on the planet knows … iOS 14 will in effect deprecate the IDFA by making it opt-in. The IDFA is likely going the way of the dodo bird and the third-party cookie. The Google Ad ID (GAID) might follow in a year or so.

Does that mean the end of mobile marketing measurement?

Not according to Brian Krebs of MetricWorks. In this episode of Retention Masterclass, Peggy Anne Salz and John Koetsier chat with Brian about measurement and retention in the age of privacy.

Todavía no hay opiniones