Still blasting the same email to your entire list?

If your donor list feels more like a disorganized mess than a powerful fundraising tool, you’re not alone. But there’s a better way—and no, it’s not just for big nonprofits with massive budgets and tech teams. It’s called smart segmentation, and in this episode of The Million Dollar Nonprofit, Tom Kelly shows you exactly how to use it to raise more, get fewer unsubscribes, and finally start sending the right messages to the right donors.

You’ll learn how to segment your donors based on behavior—not boring demographics—so you can tailor your messaging to first-time givers, loyal monthly donors, lapsed supporters, or people who’ve shown interest but haven’t yet given. And the best part? You can automate the entire process using tools you probably already have.

Tom walks you through real-world examples, the exact AI prompts to build and communicate with donor segments, and step-by-step tips for automating it all—without coding or hiring anyone new. Whether you're running a scrappy grassroots org or trying to clean up your CRM chaos, this episode gives you a plug-and-play system you can implement today.

You’ll walk away knowing:

• How to group your donors in meaningful, data-driven ways
• Which tags and automations save time and increase conversions
• How to use AI to write targeted emails that actually get opened
• Why segmentation isn’t just a tech upgrade—it’s a relationship builder

Plus, Tom shares the exact prompts to help ChatGPT write custom emails for each donor type—and how one org used these techniques to increase year-end donations by 42%.

Imagine every donor email, thank-you note, and campaign page feeling like it was written just for one person. More clicks, more replies, and more donations happen when you truly understand who you’re talking to.

In this episode of The Million Dollar Nonprofit, Tom Kelly shows you a simple ChatGPT prompt to build your perfect donor avatar in under 10 minutes. You’ll learn why vague messaging fails and how clear donor personas help you write focused, personal appeals that really connect.

See a real example of a donor avatar and discover how to use AI to write from your donor’s perspective. Plus, learn how creating multiple donor personas improves your segmentation and boosts fundraising results.

With actionable steps and practical prompts, this episode will help you stop guessing and start speaking directly to your donors—making fundraising easier and more effective.

Don’t forget to grab Tom’s free AI Growth Playbook and tune in tomorrow for smart segmentation tips that automate your outreach.

Imagine every donor email, thank-you note, and campaign page feeling like it was written just for one person. More clicks, more replies, and more donations happen when you truly understand who you’re talking to.

In this episode of The Million Dollar Nonprofit, Tom Kelly shows you a simple ChatGPT prompt to build your perfect donor avatar in under 10 minutes. You’ll learn why vague messaging fails and how clear donor personas help you write focused, personal appeals that really connect.

See a real example of a donor avatar and discover how to use AI to write from your donor’s perspective. Plus, learn how creating multiple donor personas improves your segmentation and boosts fundraising results.

With actionable steps and practical prompts, this episode will help you stop guessing and start speaking directly to your donors—making fundraising easier and more effective.

Don’t forget to grab Tom’s free AI Growth Playbook and tune in tomorrow for smart segmentation tips that automate your outreach.

Why They Give: Speak Your Donor’s Language with the Donor Identity Framework

Ever wonder why some emails resonate—and others fall flat? It’s not about how clever your writing is. It’s about who you’re speaking to. In today’s episode of The Million Dollar Nonprofit, I’m breaking down a powerful, 3-part system I call the Donor Identity Framework—a simple but game-changing approach that helps you connect with donors on a deeply personal level.

You’ll learn how to identify your Empaths, Advocates, and Investors—and tailor your messaging to each. I’ll show you the exact ChatGPT prompts to write emotionally powerful appeals, data-driven asks, and justice-focused updates—all from the same core message. Plus, you’ll learn how to tag your list, automate your segmentation, and finally send the right message to the right person.

If you’re tired of one-size-fits-all appeals that get ignored, this episode will give you the clarity and tools to write like you truly know your donors—because now, you will.

Grab my free AI growth playbook here -

https://app.gohighlevel.com/v2/preview/tuv7F75UH41Y7on2cqI9?notrack=true

What if your next fundraising campaign ran itself—while you were out living your life?

In this episode of The Million Dollar Nonprofit, host Tom Kelly shares how to build a “weekend workflow” that lets your fundraising emails, texts, and social posts launch on autopilot—while you enjoy your Saturday.

No burnout. No scrambling. Just smart automation, AI-powered tweaks, and a plug-and-play campaign system that brings in donations without nonstop hustle.

You’ll learn how to:

• Build a 3-day campaign asset pack (in minutes)
• Schedule every touchpoint using free and low-cost tools
• Use AI to adjust and optimize your campaign while it’s live
• Segment your donor list for even better results

One organization raised $12K in 72 hours using this exact approach—with zero weekend logins.

Grab my free AI growth playbook here -

https://app.gohighlevel.com/v2/preview/tuv7F75UH41Y7on2cqI9?notrack=true

Feeling like you’re always a step behind on your fundraising calendar? You’re not alone—but it doesn’t have to be that way.

In this episode of The Million Dollar Nonprofit, host Tom Kelly walks you through how to plan your entire year of fundraising and outreach in just one focused afternoon. No scrambling before Giving Tuesday. No last-minute Earth Day posts. Just a clear, doable roadmap powered by ChatGPT, Google Sheets, and smart systems that save your time (and sanity).

You’ll learn how to identify your anchor campaigns, map monthly storytelling themes, and build complete outreach plans using AI—emails, social posts, landing pages, donor thank-yous, and more. With the right prompts and tools, you can pre-schedule, automate, and take back control of your calendar.

You don’t need a consultant or a big budget. You just need the right workflow—and this episode is your shortcut.

Includes actionable prompts, templates, and a free AI Growth Playbook you can download today.

Fundraising Funnel” Sounds Gross? Let’s Fix That.

You know that sinking feeling when someone says “you need a fundraising funnel”? Like suddenly, you’re supposed to turn into a marketer, copywriter, and tech wizard all at once? Yeah—no thanks.

But here’s the truth: You already have a funnel. It just might be stuck in your head, a little broken, or missing a few key steps. Today, we're going to fix that—without the cringe.

In this episode of The Million Dollar Nonprofit, Tom Kelly breaks down how to build a fundraising funnel that actually feels good—to you and to your donors. One that turns curious folks into passionate supporters, without the spammy vibes or hard sells. And the best part? AI can help you build it in under an hour.

You’ll learn:

• How to create a lead magnet people actually want (with ChatGPT prompts)
• How to write a 3-part email sequence that nurtures belief in your mission
• How to ask for a gift in a way that feels like a conversation, not a pitch
• How to keep donors engaged with a simple “thank-you flywheel” that sparks future gifts

This episode is packed with real-world examples, ethical strategies, and plug-and-play AI prompts you can start using today—even if you hate marketing, fear tech, or are short on time.

Because the truth is, fundraising should feel like friendship, not pressure.

Plus, you’ll get access to Tom’s free AI Growth Playbook and learn how to grab his book, The Million Dollar Nonprofit, for even more shortcuts to scale your impact without burning out.

Nonprofit newsletters are often long, clunky, and ignored. But what if yours were short, human, and actually got opened?

In this episode, Tom Kelly shows you how to write a powerful donor newsletter in minutes—with a little help from AI. You’ll learn how to:

• Pick a winning newsletter format (that doesn’t change every month)
• Use ChatGPT to write warm, engaging content fast
• Craft subject lines that 3x your open rates
• End with a question that sparks real replies (and sometimes donations)
• Automate and optimize everything for next month

If you’ve ever stared at a Mailchimp draft for way too long—or haven’t sent an update in months—this is your shortcut to consistency and connection.

If you’re ready to lead like a million-dollar nonprofit without burning out, hit play—and don’t forget click the link below for the full AI toolkit.

https://app.gohighlevel.com/v2/preview/tuv7F75UH41Y7on2cqI9?notrack=true