Melkorka Magnúsdóttir on Innovation as Optimism
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Melkorka Magnúsdóttir on Innovation as Optimism
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In this episode of Two Beats Ahead Live!, Michael Hendrix interviews Melkorka Magnúsdóttir, a choreographer, member of synth pop duo, Milkywhale, and cofounder of Iceland Innovation Week, a platform that celebrates and promotes innovation, startups, and entrepreneurial activities. They discuss the rigidness of business culture and how play and joy are necessary characteristics of innovation, a practice which requires belief in positive possibilities. Melkorka explains how this optimism shows up in the choreography of Iceland Innovation Week’s “OK, Bye Climate Theater,” and why she loves the enthusiasm of “intrapreneurs,” whom she sees as artist archetypes. They also cover her new project, Hverfa and the value of reframing the world through children’s eyes in order to rediscover everyday experiences.