Todd Herman works with the highest performers in sports and business to help them achieve their most ambitious goals. He has been featured on the Today Show, Inc Magazine, NFL Films, CBS, and Business Insider among others. And his professional programs are delivered to over 200,000 professionals annually in 73 countries.

In this episode we discuss the following:

• When Kobe Bryant was struggling, Todd helped him create an alter-ego which would eventually become the Black Mamba. Though creating an alter-ego can feel inauthentic or weird, creating a model of the person we want to become can help us behave in ways that will allow us to reach our goals.
• We all have multiple identities, but being thoughtful about the identities we adopt and create can help us become the best versions of ourselves, whether we’re creating a Spiderman, fitness, public speaking, or business alter ego.
• The highest performing, most capable people have powerful tools in their tool belts. And creating an alter-ego, like we once did as children, is a tool we can add to our own belt. There is power in using our identity to reach our most ambitious goals.

Zach Mercurio is a researcher, author, and speaker specializing in leadership, mattering, and meaningful work. He is the author of the books The Invisible Leader and The Power of Mattering, and some of his clients include the U.S. Army, J.P. Morgan Chase, Delta Airlines, Marriott International, The Government of Canada, and The National Park Service.

Zach also serves as one of Simon Sinek’s “Optimist Instructors,” teaching a course with Simon on how leaders can show everyone how they matter.

Zach earned a Ph.D. in organizational learning, performance, and change from Colorado State University, where he now serves as a Senior Honorary Fellow in the Center for Meaning and Purpose.

In this episode we discuss the following:

• To show people they matter we can ask them, “When you feel that you matter to me, what am I doing?” And then do more of those things.
• We can show people they matter by providing evidence (e.g., pictures) of how their work benefits others.
• We can show people we need them by pointing out what wouldn’t get done without them.
• Just because something is common sense, doesn’t mean it’s common practice. But by taking simple steps to notice and affirm people, even scheduling our good intentions, we can help people know that they matter and close the knowing / doing gap.

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Tozer and I continue our discussion with Raul and we learn how Raul got Vicente Fox, the former president of Mexico, to visit Raul’s university. We also dive into the moral philosophy that Raul so effectively teaches his students.