
Mastering Storytelling and Building Authority with Don Yaeger
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Don dives deep into the essentials of storytelling, emphasizing the importance of knowing your audience and crafting a clear call to action. He shares insights from his work with icons like Walter Payton and Condoleezza Rice, revealing how great leaders and brands tell stories that resonate. Whether you're writing a book or delivering a keynote, Don explains how authorship and speaking engagements can work together to amplify your authority and extend your influence.
This episode is packed with actionable advice, including tips for professionals at pivot points in their careers. Don’s journey from journalist to speaker is a testament to the power of preparation, humility, and authentic connection. He also touches on why giving credit and staying true to your values are the hallmarks of great leadership.
Don’t miss this powerful conversation that sets the tone for an inspiring new season!
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