In this episode of the Small Business Breakthrough Podcast, host Jason interviews Kirsten Carey, founder of Evolve Consulting, who has over 30 years of sales experience and is a specialist in helping small business owners become expert closers. Kirsten shares her journey from sales consulting to overcoming significant health challenges, to building successful businesses including wellness centers and health consulting practices. She discusses the importance of small business owners understanding the fundamentals of sales and the common mistakes they make. Kirsten also talks about her unique, human-centered approach to sales and the impact of AI on the industry. Don't miss the actionable advice and insights on how small business owners can thrive even in challenging economic climates.

00:00 Introduction to the Small Business Podcast

00:05 Meet Kirsten Carey: Sales Expert and Health Consultant

01:32 Kirsten's Journey: From Sales to Health and Back

02:34 The Importance of Sales for Small Business Owners

04:52 Transitioning Back to Sales Consulting

06:22 The Role of Small Businesses in the Economy

08:31 Kirsten's Unique Approach to Sales Consulting

10:44 Recent Projects and Market Shifts

15:32 The Impact of AI on Sales and Consulting

18:32 Lightning Round: Fun and Personal Questions

21:00 Conclusion and How to Connect with Kirsten