Master Your Recovery Center's Website: 15 Essential Tips for High Conversion with Clint Mally | Part 1
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Master Your Recovery Center's Website: 15 Essential Tips for High Conversion with Clint Mally | Part 1
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In this episode of the Recovery Reach podcast, we delve into actionable strategies for behavioral health leaders to optimize their treatment center's location pages. Featuring Clint Mally, formerly the Director of Marketing at Sandstone Care and now the VP of Content at Recovery.com, the discussion covers why location pages are critical and how to effectively implement conversion rate optimization. Key takeaways include a robust call-to-action strategy, visual credibility, practical use of a table of contents, and emphasizing unique differentiators. Tune in to discover essential tips that can immediately enhance your center's online presence and conversion rates.
00:00 Introduction to Recovery Reach Podcast
00:44 Guest Introduction: Clint Mally
01:12 Importance of Location Pages
03:38 The 3, 3, 2 Situation Explained
06:05 Three Types of Persuasion
07:46 Two Key Questions for Location Pages
10:03 15 Must-Have Elements for Location Pages
11:53 Clear Call to Action
17:15 Hero Section for Quick Credibility
21:29 Table of Contents for Easy Navigation
28:00 How We Are Different Section
30:27 Conclusion and Next Episode Teaser