You have 1000 connections on Nextdoor - make them count! Build an Ideal Client Profile (ICP) using customer data and sales records, then develop a connection strategy that follows your ICP.

In this episode, I discuss the basics of post distribution on Nextdoor, the importance of building your personal brand, and I unravel the convoluted path you have to travel to determine how many views your Nextdoor posts received.

In this short episode, I discuss collaborating with others online to help each others post distribution. Early post engagement typically drives social algorithms to increase post distribution to a wider audience. I also reference Brad Paisley's "Online" video, here's the link: https://www.youtube.com/watch?v=UE6iAjEv9dQ

In this episode, I talk about the origins of social media: USENET, America Online, CompuServe, and the arrival of Facebook. I also discuss developing a connection strategy to gain new connections and why that is important in post distribution. I’ll also talk about what content you should post on Nextdoor and why you need to become a content leader in your community.

In this video, I make a case why Nextdoor is the platform for small business and why hyper-local marketing makes sense for small business. I also reveal the number one mistake small business owners make when making social posts on Nextdoor.