Watch this episode on YouTube!

In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Cody Jensen, founder of Search Bloom, a digital marketing agency specializing in SEO, Google Ads, and conversion rate optimization. Cody shares his unconventional path to digital marketing, starting at Google, moving to SEO companies, and eventually creating Search Bloom to maintain integrity in digital marketing practices. They discuss strategies for optimizing SEO for search engines and LLMs, the importance of analytics, and navigating changes in PPC campaigns. Cody also shares impactful client success stories and future developments in the field.

Follow Marketing x Analytics!

X | LinkedIn

Click Here for Transcribed Episodes of Marketing x Analytics

All view are our own.

Watch this episode on YouTube!

In this episode of the Marketing x Analytics Podcast, host Alex Sofronas speaks with Scott Cate, founder of 301.Pro, about reinventing the hyperlink for personalized marketing. Scott explains how their rules engine can change link destinations based on real-time data such as time of day, location, and weather, improving user experience and increasing conversion rates. He also discusses the differentiation from on-page personalization tools, the technical aspects of their platform, and the benefits for both large enterprises and smaller businesses.

Follow Marketing x Analytics!

X | LinkedIn

Click Here for Transcribed Episodes of Marketing x Analytics

All view are our own.