Can AI really deliver SEO content that ranks without turning into soulless spam? In this episode, I’m joined by Tom Winter, founder of SEOwind, a SaaS platform blending AI with human insight to craft content that nails Google’s elusive EEAT (Experience, Expertise, Authoritativeness, Trustworthiness).

Tom, a decade-long SEO veteran and self-proclaimed “dinosaur,” shares his refreshingly grounded take on why AI content often flops and how to fix it.

What You’ll Learn

• AI’s Limits Exposed: Why instant AI content perfection is a myth.
• The Cyborg Method: Combine human insight and AI for standout results.
• EEAT Mastery: Prioritise measurable quality over keyword stuffing.
• Process Unpacked: Scrape competitors, build rich briefs, and refine drafts.

Tom dives into SEOwind’s meticulous approach and the crowded AI startup landscape, revealing why treating AI as a teammate, not a magic wand, is the key to authentic, scalable content.

Marketing Vs The World is produced by Urban Podcasts.

How does a brand remain vibrant for 20 years while transforming lives through cycling? In this episode, I sit down with Adrian Warren, Director of Cyclescheme, the UK’s top cycle-to-work provider, as they mark their 20th anniversary. Adrian reveals how Cyclescheme evolved from a small Bath bike shop into a movement that’s empowered over a million employees to cycle to work.

We dive into Cyclescheme’s growth, the marketing strategies that motivate employers and employees to adopt cycling, and how content drives their mission. Adrian shares insights on keeping the brand dynamic, his personal journey to becoming a passionate cyclist, and leading a purpose-driven team, highlighting how Cyclescheme has reshaped behaviours and created a lasting impact.

Marketing Vs The World is produced by Urban Podcasts.

How do you navigate organisational change and build strategic partnerships? In this episode, I’m joined by Emma Duke and Chaya Mistry, communications experts who empower in-house teams to lead change and influence stakeholders. From their unique blend of coaching and PR expertise, they share how to overcome resistance, foster trust, and drive impact in today’s fast-evolving business landscape.

What You’ll Learn

• Human-Centred Leadership: Put people at the core of change.
• Strategic Influence: Build partnerships through listening and presence.
• Overcoming Barriers: Navigate red tape with curiosity and coaching.
• Systemic Thinking: Align teams for organisation-wide impact.

Emma and Chaya’s insights reveal how curiosity and connection can transform challenges into opportunities, one conversation at a time.

Marketing Vs The World is produced by Urban Podcasts.