Episode Summary:

Let’s face it—most occupational therapists didn’t go to school to learn how to market themselves. And if the word marketing makes you feel a little nauseous... you’re in good company.

OTs say marketing is the hardest part of starting and growing a private practice. But here's the truth: marketing isn’t about pressure—it’s about visibility. It's how people discover your practice, connect with your mission, and choose you to support their journey.

In this episode of the Grow Together Podcast, occupational therapist and private practice coach Kate McCummons shares how to shift your mindset around marketing and build a business that feels aligned, heart-centered, and effective.

From her own $2,000 cookie mistake (yes, really) to a client who returned months later after a heartfelt 45-minute conversation, Kate shows how authentic connection—not a perfect pitch—is what actually grows a practice.

You’ll learn:

• Why most OTs avoid marketing—and how to move past the fear
• How to use the Know–Like–Trust strategy to ethically build a caseload
• The 3-circle framework to market online without burnout
• How to choose between virtual and in-person marketing for your practice
• What to do (and what to skip) in your first 90 days of business visibility

Whether you're starting a pediatric OT practice, launching a side hustle, or trying to attract more private pay clients, this episode will help you confidently build awareness without compromising your values.

Key Searchable Topics:

• Occupational therapy marketing strategies
• How to market an OT private practice
• Know-Like-Trust framework for therapists
• Virtual marketing vs. in-person outreach for OTs
• Ethical marketing for healthcare providers
• Private pay therapy business growth
• Therapist business startup tips

Episode Resources & Mentions:

• Get my resources I used to start my marketing online!
• 🎧 Related episode: Your WHY (Ep 2)

Start Growing Your Practice With Clarity & Confidence

Marketing doesn’t have to feel fake. It just has to feel true. Tune in to learn how to attract clients through connection, not coercion—and finally feel good about putting yourself out there.

#OTPrivatePractice #OccupationalTherapyMarketing #GrowWithKate #TherapistBusinessTips #KnowLikeTrust #PrivatePayPractice #MarketingForTherapists #HeartCenteredMarketing #TherapyEntrepreneur #OTSideHustle

Subscribe to our Business Hub where we will send you weekly applicable templates to apply to and GROW your practice!

If you are ready for 1:1 help, lets get started with a discovery call! Schedule here!