You didn’t go to school for marketing, but here you are, running a shop and needing to fill those bays!

In this episode of the Auto Repair Marketing Podcast, Kim Walker gets real about what it is like to jump headfirst into marketing when you are not a trained marketer. (Spoiler: it is scary at first, but it is doable.)

Kim shares her own story, from teaching school kids to promoting a growing auto repair shop, and breaks down the six key tips that helped her go from "what is marketing?" to "running the show."

You will learn why knowing your strengths and weaknesses matters, how to find your networking tribe, how to step outside your comfort zone without freaking out, and why sometimes just showing up is the real marketing win.

Packed with encouragement, real-world advice, and plenty of laughs along the way, this episode will inspire you to stop doubting yourself and start marketing with confidence.

Hit play, grab a notebook, and get ready to become the marketer your shop needs! 🚀

Thank you to our friends at RepairPal for providing you this episode. RepairPal will help you grow your auto business and you can learn more at RepairPal.com/shops.

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Lagniappe (Books, Links, Other Podcasts, etc)

Clifton StrengthsFinder 2.0

Tony Robbins DISC

Kim and Brian Tell Their Story

Ed Mylett

Start with WHY by Simon Sinek

Show Notes with Timestamps

• Introduction to Marketing Journey (00:00:10) Kim Walker shares her background and transition into marketing for her husband's auto repair business.
• First Steps in Marketing (00:01:25) Kim recounts her initial reluctance and confusion about taking on marketing responsibilities.
• Support from Brian (00:02:47) Brian encourages Kim to join him in the auto repair world, emphasizing the need for marketing.
• Overcoming Initial Fears (00:05:03) Kim discusses her feelings of inadequacy and the mental challenges she faced when starting.
• First Networking Experience (00:06:15) Kim describes her first networking event and the nerves she felt as a newcomer.
• Lessons from Networking (00:08:28) Reflecting on her experience, Kim realizes the importance of networking relationships.
• Six Marketing Tips Introduction (00:09:41) Kim introduces six tips for shop owners who need to handle marketing themselves.
• Know Thyself (00:11:01) Kim emphasizes the importance of understanding personal strengths through assessments.
• Strengths Assessments (00:12:04) She recommends taking the Clifton Strengths assessment to identify personal strengths.
• Start with the End in Mind (00:15:26) Kim advises envisioning future marketing goals and building on existing strengths.
• Building a Network (00:16:34) She encourages listeners to connect with their community...