So, you didn’t go to school for HR, and let’s be honest, hiring probably wasn’t what you dreamed about when you opened your shop. But here you are, needing to fill those bays and build a solid team.

In this episode of the Auto Repair Marketing Podcast, Kim Walker is joined by Lisa Coyle of Promotive to break down what it takes to hire in today’s world, and spoiler alert: it’s all about marketing.

From writing job posts that work to building a reputation techs want to work for, they cover everything you didn’t know you needed to know. You’ll discover why speed is your best friend, how your everyday shop culture is part of your recruiting strategy, and why treating candidates like customers is the game-changer most shop owners miss.

Whether you’re hiring right now or just trying to build your bench, this episode is packed with smart advice, straight talk, and some seriously valuable insight into what works (and what doesn’t) when it comes to marketing your way to a great hire.

Hit play, and get ready to turn hiring from a headache into a strength. 👊

Thank you to our friends at RepairPal for providing you with this episode. RepairPal’s Certified Network of shops is trusted by millions of customers each month. Learn more at

RepairPal.com/shops.

AppFueled makes marketing easy. It’s a CRM designed for auto repair shops with tools like segmentation, reminders, and even a call center. Don’t wait—get started today at appfueled.com

Lagniappe (Books, Links, Other Podcasts, etc)

Promotive

Show Notes with Timestamps

• Introduction to the Podcast (00:00:01) The podcast is introduced as part of the aftermarket radio network.
• Guest Introduction (00:00:10) Kim welcomes Lisa Coil from Pro Motive and expresses excitement about the discussion.
• Personal Anecdote on Hiring (00:01:22) Kim shares her first impression of Lisa at an industry event and their delayed connection.
• Marketing and Hiring Discussion (00:02:22) Kim highlights the importance of marketing in attracting both customers and future team members.
• Childhood Reflections on Blue-Collar Work (00:03:31) Kim reflects on societal views of blue-collar jobs and their financial misconceptions.
• Recruitment Challenges in the Industry (00:04:33) Discussion on the shortage of skilled blue-collar workers and the need for effective marketing strategies.
• Understanding Headhunters vs. Recruiters (00:05:23) Lisa explains the difference between headhunters and recruiters in the hiring process.
• Recruitment Process Overview (00:06:45) Lisa describes the comprehensive services provided by headhunters, from job design to candidate negotiation.
• Common Hiring Problems for Shops (00:09:13) Lisa outlines key challenges shops face, emphasizing the importance of branding and speed in hiring.
• Importance of Speed in Hiring (00:09:41) Lisa stresses the need for quick responses to applicants to secure top talent.
• Marketing's Role in Job Descriptions (00:12:10) Discussion on how marketing strategies influence job titles and descriptions to attract candidates.
• Optimizing Job Listings for Mobile (00:13:04) Lisa advises shop owners to check how their listings appear on mobile devices for better visibility.
• Balancing Job Specificity and Attractiveness (00:15:28) Lisa talks...