Nikki Rausch is the Founder and CEO of Sales Maven, a coaching and training company helping women entrepreneurs and business leaders master authentic sales conversations. With over 25 years of sales experience, she has sold to organizations like The Bill & Melinda Gates Foundation, Hewlett-Packard, and NASA. Nikki also holds a Master Certification in neuro-linguistic programming, has written three books, and hosts the Sales Maven Podcast, which is ranked in the top 1% globally.

In this episode…

Sales conversations can feel awkward or inauthentic, and entrepreneurs’ fear of being too pushy or facing rejection may make them hesitate during the close. How can service-based professionals overcome this discomfort and lead sales conversations that feel natural and yield results?

Sales coach and trainer Nikki Rausch has developed a five-step selling framework to help sellers build rapport, guide clients through the buying process, and issue invitations to close without pressure. The strategy involves utilizing techniques like matching and mirroring to increase likeability and credibility and crafting discovery questions, like right-fit and expertise questions, to uncover client needs and personalize offers. Staying top-of-mind can also turn initial rejections into future sales.

In the latest episode of Marketing That POPs, Olivia Johnson and Michele Ringelberg host Nikki Rausch, Founder and CEO of Sales Maven, to discuss building confident and conversational sales processes. Nikki talks about guiding potential clients to a decision, helping clients overcome decision fatigue, and bridging the sales and marketing gap.

Bianca Snyder is the CEO of Society’s Plant, an artisanal hemp company. She is also the Founder of High Society Mama, a community that destigmatizes cannabis use during motherhood, and The Node Chicago, an experimental event venue. After a decade in the wine and spirits industry, Bianca transitioned to cannabis advocacy to promote plant-based wellness among mothers seeking alternatives to alcohol. In this episode…

Can cannabis and parenting co-exist without judgment? Despite growing acceptance of plant-based wellness, many moms still face stigma when using cannabis to manage stress, anxiety, or sleeplessness. As parenting expectations rise and mental health struggles persist, how can mothers explore cannabis as a viable and safe option?

Cannabis educator and marketing strategist Bianca Snyder promotes a beginner-friendly, low-dose approach to ease the fear of feeling too high from the effects of cannabis. By experimenting with proper dosing of various cannabinoids, like CBD-A and THC-A, mothers can reduce anxiety, improve sleep, and enhance intimacy. For marketers, Bianca recommends speaking to the emotional realities of motherhood to build trust, a loyal audience, and brand visibility in this heavily regulated market.

Tune in to this episode of Marketing That POPs as Michele Ringelberg and Olivia Johnson interview Bianca Snyder, CEO of Society’s Plant, about using cannabis marketing to break stigmas and support moms. Bianca discusses how product education builds trust, why authenticity drives audience growth, and how CBD-A soft gels help with stress and anxiety.

Matt Bertram is the Head of Digital Strategy at EWR Digital, a digital marketing agency for industrial, energy, and B2B companies. He is also the Chief Marketing Officer at Oil and Gas Global Network, the largest network of podcasts for the oil and gas industry. With over 15 years of experience in digital marketing, Matt has led initiatives across various industries, including energy, healthcare, and Web3. He co-hosts The Unknown Secrets of Internet Marketing, a top-rated SEO and digital strategy podcast.In this episode…

With evolving SEO algorithms, shifts in paid advertising, and the need for authentic brand storytelling, many businesses either waste marketing resources or fall behind on their strategies. How can companies adapt their marketing strategies to remain effective and competitive?

Digital marketing and SEO strategist Matt Bertram recommends embracing data-driven strategies, focusing on storytelling to build brand trust, and tailoring marketing tactics to evolving algorithms and audience behaviors. He has developed the “7-11-4” formula, which involves ensuring prospects consume seven hours of content, encounter a brand 11 times, and see it across four platforms. By prioritizing strategic alignment, continuous learning, and targeted experimentation, companies can generate impactful results.

In this episode of Marketing That POPs, Michele Ringelberg and Olivia Johnson host Matt Bertram, Head of Digital Strategy at EWR Digital, to talk about building adaptive digital marketing strategies. Matt discusses AI’s role in marketing, how to avoid common ad mistakes, and Google’s shift toward semantic search.