In this episode, we ditch Marketing Mindset and launch For the Daring Growth Seekers.

Marketing in the AI era stays front and centre, but now you also get the unfiltered story of building an agency as a married team.

This is your go-to show for ambitious leaders in Australia and New Zealand who want clear, actionable marketing strategies and honest conversations about the real journey behind building a business with purpose.

🎙️ Each week, we bring you two types of episodes:

• [Strategy]: Tactical episodes packed with AI-smart marketing advice, brand clarity, and our proven Marketing Blend™ framework.

• [Off Mic]: Raw, behind-the-scenes episodes where we share what it’s really like to grow a business together — the decisions, challenges, and dynamics most leaders don’t talk about.

Every episode is rooted in our values: inspiring curiosity, daring growth, and passionate dedication.

Episode timeline
00:00 Intro and big news
00:29 Meet Jacqueline + direction shift
01:18 Why we dropped the old name
02:25 The three-value filter
03:21 Behind the scenes at Done By Nine
11:42 Next-episode preview

Join the entire Done By Nine team - Jordan, Jac, Renee, Aarti, and Flynn - for a special anniversary episode celebrating five years in business!

In this roundtable discussion, the team reflects on how marketing and design have transformed since Done By Nine's inception, from the early Canva days to today's AI-driven landscape.

Discover the challenges of constant platform changes and how staying adaptable has been crucial to their success.

The team shares memorable client success stories and discusses the privilege of having a front-row seat to their clients' growth journeys along with the satisfaction of long-term client relationships.

For business owners, this episode offers valuable insights on marketing evolution, the importance of authenticity in an AI-driven world, and why staying agile is essential for future success.

Whether you're a marketer or business leader, you'll appreciate this honest conversation about adapting to industry changes while maintaining core values.

Episode Timeline:

00:00 Introduction and Team Introductions

00:38 Reflecting on Five Years of Business

02:35 Changes in Marketing and Design

06:45 Impact of COVID-19 on Business

14:40 Client Success Stories

28:39 Core Values and Company Culture

31:43 Future Predictions and Closing Remarks

Google's latest marketing research has destroyed "Hello [First Name]" emails, revealing only 18% of consumers care about seeing their name on product recommendations.

What customers actually want is content relevance in digital marketing - messaging that directly addresses their problems, pain points, and desires at the right moment in their buyer journey.

In this episode, I break down Google's surprising consumer behaviour research that challenges conventional personalisation wisdom and explain why focusing on relevance outperforms basic personalisation tactics in your marketing strategy.

You'll discover:

• How a fictional airline captured 41% market share from established competitors using relevant messaging and content marketing
• Why the "Messy Middle" of customer decision-making requires relevance, not personalisation in your email marketing
• Practical ways to shift your marketing automation from shallow personalisation to genuinely helpful relevance

For SMEs and marketing teams, this research delivers good news: you don't need sophisticated personalisation technology to win customers - you just need to be more relevant than your competition with targeted content.

Listen for actionable digital marketing insights on building relevant communications that demonstrate you truly understand your customers' needs and drive better marketing ROI.

Links and resources:

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