During his acceptance speech as ANA’s 2024 B2B Marketer of the Year, The Cigna Group CMO Lou Aversano issued a call-to-action for the marketing community: It’s time for marketers to respect consumers’ ability to use facts, evidence, and reason to come to their own conclusions. He joined the On Scope podcast to discuss this idea further, outlining some of the issues that seem to plague marketers and prevent them from getting out of their own way. Along with host Mike Berberich, Lou covered the ways in which marketers have lost the plot on branding, why marketers seem to be chasing their own tail looking for the next innovation, and what is the best path forward for the industry.

On Marketing News You Might Have Missed, Mike and show producer Ryan Dinger discussed a Forbes editorial that outlined the reasons why a chief of staff might be the most important hire marketing teams can make right now.

Looking to get a hands-on walkthrough of Agile sprint execution, with real exercises and expert guidance to help your team move smarter and faster? Then you’ll want to sign for the ANA’s Agile 101 Virtual 90-Minute Workshop by visiting www.ana.net/agileburst.

The On Scope team would love to hear from you! If you have a topic or guest idea for the show, you can email us at onscope@ana.net.