Mariah Eckhardt / Burt's Bees
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Mariah Eckhardt / Burt's Bees
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Mariah Eckhardt runs one of the coolest natural brands going, and one of the OG purpose brands at that. On today’s episode, we talk with Mariah about how running everything at Burt’s Bees – from PR and promotions to marketing and everything in between – has led her to know and live this brand, inside and out. She also talks about how their purpose drives everything they do, not just the communications.
00:18 - Mariah Intro
02:10 - Mariah's background
07:37 - Burt's Bees Mission
09:48 - How does Burt's Bees fit into the natural marketr
14:34 - Customer trust driving other products
16:29 - Who are Burt and Roxanne
22:34 - How does Burt live on now in the brand
24:28 - Other Iconography
26:10 - Conscious Beauty
31:31 - Where can the brand go that it hasn't and vice versa
37:28 - How did Burt's Bees influence Clorox
39:50 - Influencers and Social Media