Demand creation vs. demand capture: which podcast strategy wins? Joe Perello, CEO of Props and former NYC CMO, shares his expertise on turning creator marketing into a performance channel. He explains why brand-owned content is the new frontier for predictable marketing outcomes, demonstrates how to blend creator authenticity with paid media precision, and reveals techniques for converting podcast listeners into qualified leads without relying on traditional metrics.

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Performance marketing or influencer partnerships? Joe Perello, CEO of Props, reveals how smart marketers are blending creator content with paid media precision. His approach transforms creator marketing into a true performance channel by maintaining full accountability for business results rather than chasing viral hits. Perello demonstrates how owned media content delivers authentic engagement while providing the targeting capabilities and measurable outcomes of traditional performance marketing.

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Content marketing remains unmeasurable and "mushy" for most CMOs. Joe Perello, CEO of Props and former NYC CMO, shares how to transform creator marketing into a performance channel with measurable outcomes. He reveals techniques for achieving 55-65% open rates across client programs and explains why authentically integrated brand content consistently outperforms traditional advertising when paired with precise targeting and clear calls to action.

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Creator marketing needs a performance-driven approach. Joseph Perello, CEO of Props, shares how his company transforms owned media into a measurable marketing channel that delivers predictable outcomes. He explains the strategic balance between video and image content for different marketing objectives, why traditional vanity metrics fall short, and how to blend creator authenticity with paid media precision to drive actionable results.

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Traditional ads are failing while marketing budgets shrink. Joe Perello, CEO of Props, explains how to transform creator marketing into a measurable performance channel by hosting authentic content on your own website. His approach blends creator storytelling with paid social distribution, creating efficient retargeting pools that drive conversions while simultaneously improving performance across all marketing channels. The strategy positions brand content as a direct response mechanism, leveraging the brand halo effect to systematically lower customer acquisition costs over time.

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First-party data strategies can backfire without privacy considerations. Graham Mudd, SVP of Product at Anonym (Mozilla), shares his expertise at the intersection of analytics and privacy-preserving advertising technology. He explains the middle ground between oversharing customer data and being too conservative with valuable first-party information, while exploring how synthetic data and AI-driven approaches can maximize targeting effectiveness without compromising user privacy.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Privacy-friendly targeting is becoming essential for marketers. Graham Mudd, SVP of Product at Anonym (Mozilla), shares his journey from Meta VP to founding a privacy-focused adtech startup. He explains how technologies developed in highly regulated industries like healthcare and financial services can be adapted for digital advertising, enabling high-performing campaigns while preserving user privacy and complying with increasing global regulations.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Privacy-friendly targeting remains elusive despite new technologies. Graham Mudd, SVP of Product at Anonym (Mozilla), brings expertise from leadership roles at Meta, Comscore, and Yahoo to address this challenge. He explains why clean rooms aren't inherently private without proper methodologies, clarifies the FTC's position on confidential computing practices, and demonstrates how privacy-preserving technologies can actually improve targeting results rather than simply adding complexity.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.