"If you want something, you can't sit there and wait for someone to put it in your hand for you."

In this episode, Lisa sat down with Victoria Braddock, the Managing Director of Marketing Manchester, Lisa heard how she and her team are putting Manchester’s brand on the global stage.

Victoria shares what it was like growing up in Manchester, offering ‘backies’ into town on her brother's bike as a kid, her career journey from Wimpy burger as a teenager to joining ‘Marketing Manchester’ over 20 years ago, find out what has made her ambitious to stay!

From major international campaigns to the power of local stories, Victoria reveals what she’s learnt from positioning Manchester as a must-visit destination for tourists, businesses, and investors alike. Whether you're a business owner, marketer, or a proud Mancunian, this episode will give you an insider’s look at how strategic storytelling fuels the city’s growth.

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Your host, Lisa Morton, started PR company Roland Dransfield in 1996, one month after the fateful IRA bomb that tore apart the city centre. From that point, the business, and its team members, have been involved in helping to support the creation of Modern Manchester – across regeneration, business, charity, leisure and hospitality, sport and culture.

To celebrate the 28 years that Roland Dransfield has spent creating these bonds, Lisa is gathering together some of her Greater Mancunian ‘family’ and will be exploring how they have created their own purposeful relationships with the best place in the world.

Connect with Victoria:

On LinkedIn

On Marketing Manchester's LinkedIn

Via Marketing Mancheter's Website

Connect with Lisa and Roland Dransfield:

Via our website

On Instagram

On X FKA Twitter

On this episode, We Built This City has partnered with Manchester Metropolitan University. Wherever your business wants to be, Manchester Met is there to help you go further.

Visit mmu.ac.uk/business or follow Business at Manchester Met on LinkedIn, to find out more.