Making it in music: How do you create a local music scene in a 'superstar economy'? Podcast Por arte de portada

Making it in music: How do you create a local music scene in a 'superstar economy'?

Making it in music: How do you create a local music scene in a 'superstar economy'?

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 San Diego's music scene is full of talent, but making a living off your art? That's a different story. Shua, a Southeast San Diego artist with over a million Spotify streams, has lived both extremes: signing a record deal and later facing near homelessness. In this episode, he shares the highs and lows of his career, what it means to be an independent musician today and why fan support is more crucial than ever. We also break down the brutal reality of the modern music industry, where the biggest stars are increasingly taking home the bulk of the earnings while local and indie artists fight to stay afloat. And we explore why local music matters, what we lose when artists can't afford to make their art. Whether you're an artist, a music lover or just curious about how the industry really works, this episode offers a perspective you won't forget.
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