Join Tom Glazer and Alexia Nelson, the leadership behind Graphic Image and GiGi New York, as they reveal how they transformed a specialized bookbinding company into a thriving luxury handbag brand—all while proudly keeping production 100% American. 🇺🇸💼

With smart pivots during the 2009 recession and a bold embrace of modern retail strategies like drop-shipping, Tom and Alexia share how they built a resilient brand that blends old-world craftsmanship with new-age flexibility. 📈👜

💡 Key Takeaways:
🔹 Pivoting Under Pressure: How GiGi New York turned crisis into major opportunity during the recession.
🔹 Owning Production: Why in-house manufacturing gives them an edge in drop-shipping, inventory control, and rapid design testing.
🔹 Zero-Waste Innovation: How repurposing leather scraps fuels sustainability—and profitability.

Whether you’re a designer, entrepreneur, or fashion enthusiast, this episode is packed with practical lessons on building a future-proof brand that stays true to its roots. 🎧

🎧 Listen now! #HandbagDesigner101 #AmericanMade #SustainableFashion #LuxuryHandbags #BrandBuilding

Our Guests: Tom Glazer and Alexia Nelson are the dynamic forces behind Graphic Image and GiGi New York, leading the charge to preserve American craftsmanship while evolving with today's fast-paced retail world.

Host Emily Blumenthal is a handbag industry expert, author of Handbag Designer 101, and founder of The Handbag Awards. Known as the “Handbag Fairy Godmother,” Emily also teaches entrepreneurship at the Fashion Institute of Technology. She is dedicated to celebrating creativity, craftsmanship, and the art of building iconic handbag brands.

Find Handbag Designer 101 Merch, HBD101 Masterclass, one-on-one sessions, and opportunities to book Emily Blumenthal as a speaker at emilyblumenthal.com.

Buy Emily’s Books: “Handbag Designer 101” & “Savvy Suzanna’s Amazing Adventures in Handbags”

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