Yeliza Centeio joins the show to talk about how the Marketing Profession and their clients are being affected by the changing economy, tariffs, and new administration's direction in 2025.

Yeliza Centeio is a veteran marketing and advertising leader known for her candid, innovative, and results-driven approach. With over fifteen years of industry experience, she honed her craft at leading agencies in cities such as Boston, Orlando, and Ft. Lauderdale, as well as in in-house roles within the direct-to-consumer and fashion sectors. This extensive background laid the foundation for her entrepreneurial journey, empowering her to establish an agency that reflects her bold style and deep media expertise.

Integral Marketing & Advertising, the firm she founded, embodies a commitment to innovation, authenticity, and strategic excellence. Rather than relying on a one-size-fits-all approach, the agency prides itself on tailoring solutions to each client’s unique challenges. Their multidisciplinary team—comprising media planners, creative designers, copywriters, analytics experts, and producers—develops comprehensive strategies that span media planning and buying, creative campaign development, digital marketing, website development, and even public relations. The agency’s philosophy, captured in the notion of being “integral,” reflects its mission to offer well-rounded, innovative, and ROI-focused marketing solutions.

Yeliza is often described as honest, bold, and direct in all things media. By leveraging strong industry partnerships and an unapologetic approach to disrupting conventional advertising methods, she has positioned Integral Marketing & Advertising as a forward-thinking player in the field. Her leadership is not just about crafting compelling brand narratives but also about fostering genuine connections between brands and their target audiences. This blend of creative insight and strategic execution has made her a respected figure in the marketing community, especially in the Orlando business landscape where she has been recognized for her impactful work.

If you are interested in speaking with Yeliza about your business, please contact her and her team here.

The Tin Cup Club joins the show to discuss this week's PGA Championship, the venue, and show much more!

Former PGA Tour player Hunter Mahan was critical of this week's PGA Championship venue. The 42-year-old acknowledged the course was in great shape but added that he feels it’s missing something.

“I guess I would say Quail Hollow is like a Kardashian,” Mahan said. “It’s very modern, beautiful and well-kept. But it lacks a soul or character.”

Agree or disagree?

The PGA Championship is one of golf’s storied majors, rich with tradition and evolution that mirrors the growth of professional golf itself. Here’s a deep dive into its history:

Origins and Early Years

The PGA Championship was inaugurated in 1916 by the PGA of America with the goal of unifying and advancing professional golf. Initially conceived as a tournament for club professionals, its first edition was held at the Siwanoy Country Club in Bronxville, New York. The early days of the PGA Championship were marked by a competitive spirit among local professionals, setting the stage for the tournament’s future prominence. This event signaled a move toward greater organization and recognition for professional golfers who had long been overshadowed by the more established amateur events.

The Match Play Era

For the first five decades of its existence, the PGA Championship was contested using a match play format. This head-to-head style of competition not only underscored the one-on-one skills of the competitors but also introduced dramatic duel scenarios that captivated audiences. During this period, legendary golfers like Walter Hagen and Sam Snead emerged and made their marks on the tournament. Their repeated successes helped to build the championship’s reputation and contributed to its growing prestige within the golf community.

Transition to Stroke Play

A pivotal change occurred in 1958 when the tournament switched from match play to stroke play. This shift was more than just a change in format; it was a strategic move to align the PGA Championship with evolving broadcast requirements and the increasing appetite for a more straightforward format. Stroke play provided a clearer measure of consistency over the entire tournament and brought the championship closer in line with the other major tournaments. The new format allowed for larger fields and emphasized the importance of every shot taken over the course of four days, thereby enhancing its appeal to both players and spectators.

Evolution and Notable Champions

As the tournament evolved, so too did its roster of champions. The PGA Championship has been won by some of the most iconic names in golf history. The dominance of early champions like Walter Hagen paved the way for future legends. Later, as the event expanded in scope and recognized worldwide, champions such as Jack Nicklaus, Ben Hogan, and more recently Tiger Woods have added chapters to its rich legacy. Each era of winners has contributed to the narrative of endurance, skill, and strategic excellence.

Modern Era and Significance

Over the decades, the PGA Championship has transitioned from a regional contest for club professionals into one of the four major championships in golf. Its rotation among premier golf courses across the United States—and occasionally abroad—has showcased the diversity and beauty of golf course architecture. The modern PGA Championship is celebrated not only for its competitive rigor but also for its role as a bellwether for the sport. The tournament's scheduling, the infusion of modern sponsorships, and extensive media coverage have all played a role in making it an integral part of the global golf calendar.

The boys from the Tin Cup Club stop by the show to talk about their 2025 trip, thoughts on the McLemore Resort, and how it was to do a buddy's trip on Masters Weekend.

According to the National Golf Foundation, over 12 million U.S. adults embarked on golf trips last year, marking a 20% increase over the historical average and expected to grow. This surge reflects a growing desire for experiential travel, with golf. The Buffalo Groupe reported 44% of their survey plans to increase golf travel spending in 2025. The growth is driven by the increasing popularity of golf as a leisure activity and the development of golf tourism infrastructure worldwide.

Key Insights:

• Market Size & Growth: The global golf tourism market was valued at approximately $25.34 billion in 2024 and is projected to grow at a CAGR of 9.1% from 2025 to 2030.
• Popular Destinations: Countries like Scotland, the United States, Spain, and Thailand are renowned for their prestigious golf courses and scenic landscapes.
• Economic Impact: In the U.S., golf tourism is a $6 billion industry, with $4 billion coming from international visitors.
• Trends & Innovations: The industry is seeing a rise in experiential travel, luxury golf resorts, and eco-friendly practices to attract environmentally conscious travelers.
• Government Support: Many governments are investing in golf tourism to boost local economies. For instance, Canada allocated $4.4 million to promote professional golf tournaments.

Golf tourism is expected to expand significantly, driven by increasing interest in outdoor sports, government funding, and the growing number of young golfers.