What happens when you reconnect with a childhood friend who’s gone from Wall Street’s chaos to culinary stardom? In the premiere of the Making Business personal Thursday interview series, Jason Weiss and Celebrity Chef, Judy Joo trade quick-witted banter and decades-old inside jokes as they dive into the wild turns of life, ambition, and reinvention—reminding us that behind every impressive résumé is a story of grit, laughter, and the courage to chase something more personal.

You don't exist. Not the way you think you do.

What if the version of yourself you're confident about isn't the one your team experiences every day? In this episode, Jason explores the Leadership Multiverse - the uncomfortable truth that you exist as dozens of different versions in other people's minds.

This episode reveals:

• Why your intentions don't matter as much as your impact
• How effective leaders develop "multiverse sensitivity"
• Three practical tools to navigate your leadership multiverse

You'll discover: The Mirror Exercise that reveals hidden versions of yourself, why reactions matter more than results, and how to name the feeling tones that make you powerful in any room.

Fair warning: This will challenge your self-perception and might just transform how you show up as a leader.

Ready to meet all the versions of yourself you didn't know existed?

#Leadership #ExecutivePresence #SelfAwareness #LeadershipDevelopment

What if I told you the world ended yesterday, is ending right now, and will end again tomorrow? Jason reveals why our resistance to change isn't about the change itself—it's about our fear of uncertainty. And that fear is killing our ability to grow.

From weekly tariff chaos to leadership teams measuring new behaviors with old metrics, discover why successful leaders realize there is no "normal." Featuring a tech giant's sales director who discovered his "proven methods" hadn't worked for three quarters straight.

Learn how to make good decisions with incomplete information, why organizational change fails when you keep old systems, and Jason's personal story about contract templates that cost him deals until he adapted.

Warning: This episode challenges everything you think you know about stability and control. The world as you know it is always ending—what are you going to help begin?

What if I told you that "small talk" doesn't actually exist? In this episode, Jason reveals the uncomfortable truth about why we avoid certain conversations and how it's costing us career opportunities, meaningful relationships, and business success.

Discover the neuroscience behind human connection, learn the ICG method for transforming every interaction, and find out why the most successful leaders never believe in small talk. Plus, hear Jason's personal story about a networking disaster that changed everything. Warning: This episode will challenge how you see every person you meet.

#MakingBusinessPersonal #NoSmallTalk

The secret to making people believe you care? Actually care. Sounds simple, but if it were that easy, why do only 21% of employees feel engaged at work? In this powerful episode, Jason reveals the crucial difference between "performing care" and "practicing care" – and why most leaders get it completely wrong. Through compelling stories and research-backed insights, discover how genuine caring creates a 50% increase in team loyalty, drives 21% higher profitability, and transforms workplace culture. Learn five practical strategies to cultivate authentic care without burning out, plus the one weekly challenge that will revolutionize your relationships at work. Essential listening for anyone who wants to lead with humanity while driving real business results.

#MakingBusinessPersonal #AuthenticLeadership #WorkplaceCulture #EmployeeEngagement

In this raw and unfiltered episode of Making Business Personal, Jason Weiss does something few successful leaders ever do – he exposes one of his biggest professional failures. As one of the youngest college presidents in the country, Jason made a leadership decision that cost him trust, credibility, and forced him to confront his own ego. But that mistake transformed his entire approach to leadership.

This isn't your typical "fail forward" pep talk. Jason backs up his personal story with surprising research showing that while 94% of executives claim vulnerability matters, only 12% actually practice it publicly. The data is clear: leaders who admit mistakes score in the 91st percentile for effectiveness.

Jason challenges listeners to join the #OwnTheMistake movement by sharing their own transformative failures – not as performance, but as practice in authentic leadership. In just 8 minutes, this episode might change how you view professional vulnerability forever.

#OwnTheMistake: Why Real Leaders Share Their Failures

Listen, reflect, and ask yourself: What mistake shaped you into the leader you are today?

Beyond the Brand Part 4: The Freedom to Become

What extraordinary possibilities await when you fully embrace your right to evolve? In this inspiring final episode, Jason explores what happens when you break free from personal branding constraints for good. Learn why Walt Disney, Oprah, and Richard Branson succeeded precisely because they transcended their original identities. Get straightforward answers to common concerns about abandoning personal branding, and discover three powerful exercises—the Alternative Timeline, Both/And Introduction, and Scheduled Reinvention—that unlock your full potential. Plus, learn how these concepts have transformed organizations through Jason's popular keynote address. A must-listen conclusion that will leave you ready to embrace the freedom to become your full, evolving self.

#BeyondTheBrand #ProfessionalGrowth #AuthenticLeadership #PersonalDevelopment

Ready to transform your "inconsistencies" into your greatest professional assets? In this practical episode, Jason reveals how to develop "narrative agility" – the ability to integrate new chapters into your story without anxiety about consistency. Learn five powerful strategies to reclaim your right to change, from replacing your brand with a quest to making your evolution visible. Discover why "I've changed my mind" might be the most powerful phrase in leadership, and why F. Scott Fitzgerald considered holding contradictory ideas the mark of true intelligence. Essential listening for professionals tired of explaining away their fascinating career pivots.

#BeyondTheBrand #LeadershipDevelopment #CareerEvolution #AuthenticLeadership