In this episode of 'Marketing Without Rules,' host Lewis Vandervalk welcomes back Barry Hartman, co-founder and CEO of 505-Junk, (a $6 million+ junk removal company) and founder of Bolt Accelerator.

They discuss the concept of 'vivid vision' in both personal and professional realms, emphasizing the importance of clearly defining future goals. Barry shares his journey of crafting a vivid vision, the iterations over nine years, and how this has led to sustainable business growth. They also dive into the crucial aspects of tracking marketing metrics, including the significance of knowing your cost per lead, sales conversion rates and gross profit per campaign.

Barry highlights how this data-driven approach has allowed his business to make informed decisions, optimize marketing efforts, and ultimately achieve financial freedom and community impact. The episode concludes with advice on adopting a default-to-action mindset to drive business success.

00:00 Introduction and Setting the Stage

00:39 Welcome to Marketing Without Rules

01:05 Guest Introduction: Barry Hartman

02:48 Diving into Vivid Vision

04:06 Implementing Vivid Vision in Business

11:07 Personal and Team Growth through Vivid Vision

17:18 Tracking Marketing KPIs

22:25 Taking Action Over Analysis

22:52 Tracking Key Metrics in Business

24:45 Identifying Sales and Marketing Issues

25:58 Reviewing and Adjusting Campaigns

29:20 Importance of Early Data Tracking

35:20 Fitness and Business Balance

39:26 Book Recommendations and Final Thoughts

If you want the marketing plan document that Barry was talking about, head over to https://bluecrocus.ca/blog/marketing-without-rules-barry-hartman/ to grab your copy.

Visit BlueCrocus.ca if you have marketing questions you need help with!