Episode 71 - MI Podcast

Nikhil Kumar (https://linktr.ee/nikhilkumar.official)

Timestamps:

00:00 - Introduction

23:26 - What are the most common blind spots that businesses face when planning for growth?

28:48 - When you're brought in to advise a company, what are the first few things you typically look at to assess its growth potential?

34:15 - With rapid shifts in market dynamics and customer behavior, how can businesses design strategies that are both ambitious and agile?

45:10 - How do you differentiate between good growth and bad growth?

01:00:05 - You've worked with some of India's leading media houses, how has the role of marketing evolved in the media & entertainment space over the last decade?

01:10:00 - In the world of OTT, what makes a marketing campaign truly cut through the clutter today?

01:15:02 - How do you balance performance metrics with brand storytelling when marketing shows or platforms in the media industry?

01:19:19 - With the rise of AI and data-driven content recommendations, how do you see the future of audience targeting and personalization in media marketing?

01:26:33 - Conclusion

Divya's Socials:

https://www.linkedin.com/in/divyadixit2022/

https://www.instagram.com/divyadixit_diva/

#marketing #media #growthhacking #contentmarketing #nikhilkumarmarketing #mipodcast

Episode 70 - MI Podcast

Nikhil Kumar (https://linktr.ee/nikhilkumar.official)

Timestamps:

00:00 - Introduction

01:38 - Komal's Background

06:15 - Intrinsic qualities required to succeed as a psychologist

08:28 - The use of psychology in different fields

12:32 - Understanding consumer behavior in media consumption via psychology

21:19 - Assumptions about psychologists25:32 - Psychologists creating personal brands by addressing problems of different TGs

29:48 - Opportunities for phycologists in the market

37:47 - How has consumer psychology evolved in recent years and what major psychological shifts are shaping marketing in 2025?

50:14 - What are some emerging psychological triggers that brands can leverage to create stronger emotional connections with their audience?

59:18 - With growing digital fatigue, how can brands use psychology to capture and retain consumer attention more effectively?

01:03:32 - What role does hyper-personalization play in marketing psychology and how can brands use it without crossing privacy boundaries?

01:06:24 - How can sales related messaging be optimized from a psychological perspective?

01:15:06 - How to handle corporate office dynamics from a psychological perspective?

01:32:18 - Time management tips for working professionals

01:42:42 - How to rise above the victim culture in society?01:51:06 - Conclusion

Komal's Socials:

https://www.linkedin.com/in/komalfrfr/

https://www.youtube.com/@makeyourselfcomfortable_myc

https://www.instagram.com/makeyourselfcomfortable_myc/

#marketing #media #psychology #consumerbehavior #nikhilkumarmarketing #mipodcast

Episode 69 - MI Podcast

Nikhil Kumar (https://linktr.ee/nikhilkumar.official)

Timestamps:

00:00 - Introduction

31:52 - What inspired you to start Bytescare and how did you identify the gap in cybersecurity specifically for content creators?

52:36 -Can you explain how AI, automation and your proprietary data collection techniques work together to detect piracy effectively?

01:08:42 - What are some real-world examples where Bytescare has helped content creators regain control over their work and revenue streams?

01:11:15 - How has the nature of online piracy evolved in recent years and what unique challenges does this pose to content creators?

01:21:10 - How does Bytescare ensure it respects user privacy while collecting and analyzing data to identify piracy?

01:22:28 - How does Bytescare adapt its strategies to handle piracy in different regions, especially where laws and enforcement might vary widely?

01:26:32 - Do you collaborate with content platforms or social media networks to combat piracy, and if so, what does that collaboration look like ?

01:31:07 - Conclusion

Bytescare - https://bytescare.com/

Bytescare's Socials:

LinkedIn - https://www.linkedin.com/company/bytescare/

Instagram - https://www.instagram.com/bytescare_official/

#marketing #media #contentsecurity #digitalprotection #nikhilkumarmarketing #mipodcast