If you're a local service business and not showing up in the Google Map Pack, you're missing out on essential leads. In this episode of Local SEO Tactics, we break down everything you need to know about optimizing your Google Business Profile (GBP) from categories and photos to service areas and posting frequency. Whether you're starting fresh or fine-tuning an established listing, this guide will give you the practical steps to boost visibility and increase conversions.

What You’ll Learn

• How to structure your GBP for better rankings in the 2-pack and 3-pack
• The exact features and fields Google wants you to fill out and how to do it right
• Common mistakes that hurt your GBP visibility and how to avoid them

Want to see how your Google Business Profile stacks up? Get a free SEO audit and start making impactful changes today.

https://www.localseotactics.com/how-to-optimize-your-google-business-profile-gbp-for-maximum-local-visibility/

Voice search is everywhere. People are asking Google and Siri questions all day long. In this short Search Smarts episode, Bob Brennan shares real-world tips to help your website show up when people use voice search. Learn how to use natural, conversational keywords, build helpful FAQ sections, and improve your site’s speed and mobile-friendliness. Voice search optimization doesn’t have to be complicated, and these tips will help set you up for success in 2025 and beyond.

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Tired of guessing what actually works in local SEO? In this episode of the Local SEO Tactics podcast, Bob Brennan reveals 12 powerful SEO tools that local businesses can use right now to dominate Google in 2025. Whether you're trying to crack the local 3-pack, boost your Google Business Profile, or finally understand how users interact with your site, this episode is packed with real, actionable insights. Learn which free and paid tools deliver results, from heatmaps and keyword planners to GBP category optimizers and how to use them to attract more local traffic and stay ahead of your competition.

What You’ll Learn

• How to pick and prioritize the right GBP categories to boost your rankings in Google’s local pack
• Which SEO tools give the biggest ROI for local search performance, even if you’re on a budget
• How to use keyword research and content strategies to build momentum and outrank your competitors

Want to see how your business stacks up in local search? Claim your FREE SEO audit now and get a personalized breakdown of what’s working, what’s not, and how to rank higher in your area.

https://www.localseotactics.com/12-powerful-seo-tools-every-local-business-needs-to-dominate-google-in-2025/

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