Lessons from the Phoenix Suns on building a DTC platform
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Lessons from the Phoenix Suns on building a DTC platform
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The Phoenix Suns became one of the first American sports franchises to launch a direct-to-consumer streaming platform while other regional sports networks collapsed under financial pressure. In this episode of StreamTime Sports, co-hosts Nick Meacham and Chris Stone explore what it takes for sports properties to go DTC. They’re joined by Dan Costello, Chief Revenue Officer of the Phoenix Suns, and Wim Sweldens, Co-Founder of Kiswe, to discuss how they brought this groundbreaking platform to life.
Key Topics:
- The unique challenges teams face when launching a direct-to-consumer platform, compared to leagues and broadcasters
- Why you're leaving money on the table if you don’t offer multiple monetization options
- How the Phoenix Suns proactively pivoted to DTC as traditional models faltered
- Key considerations when selecting the right technology partners
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