If you’re ever dreamed of turning one of your ideas or passions into a business, Lejla Cas will inspire you to make it a reality.

A Reiki master, sought after esthetician and makeup artist, Lejla envisioned a holistic skincare brand infused with her background in the healing arts.

Her creation, KNESKO, launched in 2012 and available in the most luxurious spas and resorts in the world, is built around the brand’s proprietary GEMCLINICAL® technology which incorporates the energies of minerals such as gold, amethyst, diamond, and black pearl with science-backed actives and clinical-grade ingredients.

You’ve no doubt seen her show-stopping, biodegradable collagen hydrogel masks that have elevated the category to soaring new heights while simultaneously creating a new skincare technology through the use of powerful gem stones.

Meticulously designed in collaboration with chemists and board-certified dermatologists and free of parabens, sulfates, phthalates, silicones, and petroleum, KNESKO products are what Lejla describes as high-vibrational skincare, combining the best of what nature and science have to offer along with heaps of self-love.

Lejla reveals her game changing strategy for landing KNESKO in Four Seasons Hotels early on. She also shares valuable marketing strategies, how to make noise in a crowded marketplace and the key to establishing relationships with the pro community in order to help grow a brand.

Lejla’s story and insights are certain to motivate you to realize your dream.