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Dealership operational excellence has never been more critical than in today's consolidated market. Troy Ottmer, a seasoned dealership executive turned consultant, dives deep into the often-overlooked opportunity of departmental reviews and their power to transform profitability.

The equipment dealer landscape has changed dramatically—where once there were dozens of competitors, consolidation has left many markets with just a handful of dealers. Yet despite this reduced competition, many dealerships struggle to maximize their potential, celebrating modest profits while leaving substantial money on the table. Troy reveals how the average dealership carries a staggering 50-70% dead inventory, directly impacting not just working capital but creating ongoing costs through warehouse space, property taxes, and lost sales opportunities.

One particularly eye-opening discussion centers on the difference between typical parts department performance (8% net income) versus what's actually possible (25% net income). Troy and host Ron Slee explore how lost sales tracking has virtually disappeared from many dealerships, despite being a critical tool for understanding market opportunity. They also dissect the faulty logic behind common "cost plus" pricing strategies for wholesale customers—strategies that often result in actual losses when fixed expenses are properly accounted for.

Beyond inventory management, the conversation tackles the growing talent crisis facing equipment dealers. With projections suggesting that by 2030, half the workforce may lack necessary skills for employment, finding and retaining qualified staff has become an existential challenge. Troy offers practical insights on leveraging technology like e-commerce platforms to address staffing limitations while improving customer experience.

Whether you're a dealer principal, department manager, or OEM representative, this episode provides invaluable perspective on operational excellence in equipment dealerships. Reach out to Troy for operational review services that deliver measurable improvement to your bottom line—because in today's competitive landscape, good enough simply isn't.

Visit us at LearningWithoutScars.org for more training solutions for Equipment Dealerships - Construction, Mining, Agriculture, Cranes, Trucks and Trailers.

We provide comprehensive online learning programs for employees starting with an individualized skills assessment to a personalized employee development program designed for their skill level.

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What separates thriving heavy equipment dealerships from struggling ones? The answer might surprise you. It's not their sales volume or brand lineup—it's how they manage their service departments.

Marine Corps veteran John Dowling transformed an agricultural dealership from $40 million to $139 million in less than five years by focusing on what most dealership owners overlook: the profitability of the service department. In this eye-opening conversation, John reveals how his "Service by the Boxes" methodology breaks down complex service operations into 10 accountable steps that eliminate bottlenecks and dramatically improve efficiency.

The numbers tell a compelling story. A single technician generates approximately $260,000 in gross profit annually—equivalent to millions in equipment sales. Yet service departments remain misunderstood and mismanaged by owners who see them as cost centers rather than profit engines. John and host Ron Slee explore why service departments must transition from reactive to proactive management, why guaranteed pricing beats estimates, and how simply committing to close work orders the same day can transform cash flow.

Perhaps most revealing is what customers truly value. At a recent industry survey, when equipment managers were asked what factors most influenced their dealership choices, price received zero votes. What mattered most? Service capability—having technicians available when equipment breaks down. As product differentiation between equipment brands diminishes, service excellence becomes the true competitive advantage.

Whether you're running a dealership, managing a service department, or working as a technician, this conversation offers practical wisdom to transform your approach. Try implementing just one principle from John's book "Service by the Boxes," and he guarantees you'll see returns that dwarf your $20 investment—or he'll buy the book back himself.

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What if the key to sales success isn't working harder, but targeting smarter? Nick Mavrick of Built Data joins Ron for a candid exploration of how construction equipment dealers can revolutionize their sales approach by embracing the Pareto Principle—the idea that 20% of customers generate 80% of business.

The conversation reveals a startling truth: most construction equipment dealers are still using century-old sales methodologies. Traditional "black book" approaches keep valuable customer information siloed with individual salespeople, creating massive inefficiencies and preventing strategic alignment across organizations. Nick explains how Built Data solves this problem by creating a "single pane of glass" that connects high-level strategy with day-to-day sales execution.

At the heart of this approach is a fundamental shift in perspective. Rather than viewing salespeople as mere revenue generators, Nick advocates treating them as internal customers deserving of support. Built Data identifies high-value targets, predicts equipment replacement cycles, and even allows salespeople to text questions about specific accounts before meetings—serving as an "outsourced wingman" for sales operations.

The conversation takes a fascinating turn when discussing why 90% of companies fail to implement their strategies (hint: 95% of employees can't even articulate what the strategy is). By distilling complex data into actionable intelligence, Built Data helps bridge this communication gap while transforming salespeople into trusted advisors rather than traditional "peddlers."

Whether you're running a dealership or leading a sales team, this discussion offers practical insights about focusing your resources where they'll have the greatest impact. As Nick puts it, market disruption is inevitable, but targeting the right customers can negate up to 80% of business risk.

Ready to transform how you approach sales? Listen now, then share your thoughts about data-driven customer selection strategies!

Visit us at LearningWithoutScars.org for more training solutions for Equipment Dealerships - Construction, Mining, Agriculture, Cranes, Trucks and Trailers.

We provide comprehensive online learning programs for employees starting with an individualized skills assessment to a personalized employee development program designed for their skill level.

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Troy Ottmer brings a unique perspective to the equipment and commercial truck industry that few consultants can match. Having started as an automotive technician in 1987, Troy deliberately worked across every dealership department, developing a comprehensive understanding of how each function impacts the whole. This hands-on experience across automotive, construction equipment, forestry, ag, medium and heavy-duty trucks gives him insight that's increasingly rare in today's leadership landscape.

What makes this conversation particularly valuable is Troy's analysis of the fundamental shifts reshaping the distribution channel. He highlights how the medium-duty truck segment is booming while industry analysts remain fixated on Class 8 freight tonnage - a blind spot creating both challenges and opportunities. Troy's description of Amazon's strategy to place multiple distribution centers within minutes of population centers reveals how last-mile delivery is transforming logistics networks.

Perhaps most provocative is Troy's challenge to conventional industry metrics. While dealerships have traditionally targeted 100% absorption rates, Troy argues that return on assets (ROA) represents a more meaningful measure of business health. His benchmark of 50% ROA - achieved by turning assets five times annually - provides a revealing contrast with rental companies who consistently hit this target while many dealerships struggle.

The conversation takes a concerning turn when discussing workforce development. With reading comprehension at grade level for only 32% of fourth-graders and America facing a projected shortage of 3.8 million employees by 2033, the industry confronts a looming crisis that technological advances alone cannot solve. Troy's work with high schools and OEMs to develop vocational education programs represents an essential response to this challenge.

Whether you're a dealer principal, department manager, manufacturer representative, or customer, Troy's insights offer valuable perspective on navigating industry transformation. His practical experience combined with strategic vision provides a roadmap for those willing to evolve rather than cling to "we've always done it this way" thinking. How might your organization benefit from this kind of candid, experienced-based assessment?

Visit us at LearningWithoutScars.org for more training solutions for Equipment Dealerships - Construction, Mining, Agriculture, Cranes, Trucks and Trailers.

We provide comprehensive online learning programs for employees starting with an individualized skills assessment to a personalized employee development program designed for their skill level.

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Every dealership has fallen victim to a cybersecurity incident – they just might not know it yet. In this eye-opening conversation with Kevin Landers, IT veteran and cybersecurity expert at RocketWise, we pull back the curtain on the digital threats silently targeting equipment dealers across North America.

Forget what you think you know about hackers. Today's cyber criminals aren't lone wolves in hoodies targeting specific businesses – they're sophisticated organizations with marketing departments, R&D teams, and even customer service representatives helping their "clients" execute attacks. As Landers reveals, "If you can log into a Gmail account, you can suddenly become a malicious actor. That's how easy it is." These operations cast wide nets, looking for any vulnerability they can monetize.

Most alarming is how long these breaches remain undetected. According to Landers, the average intruder lurks in compromised systems for 290 days before discovery. This extended exposure explains why annual security assessments – though required by insurers and regulators – provide inadequate protection. One dealership declined a security review only to suffer a devastating breach six months later that took them offline for nearly a month and corrupted historical data essential for business decisions.

The conversation explores practical solutions for dealerships, including structured approaches to security assessments, vendor compliance reviews, and data protection strategies. Landers stresses that cybersecurity isn't just an IT concern but a fundamental business continuity issue affecting employees' livelihoods and customers' operations. For leaders feeling overwhelmed by the challenge, he offers reassurance: "Don't buckle to the overwhelm. It's a race that doesn't end, and you're just going to have to pace yourself."

Ready to strengthen your digital defenses? Listen now to understand the threats you face and the steps you can take to protect your business before it's too late.

Visit us at LearningWithoutScars.org for more training solutions for Equipment Dealerships - Construction, Mining, Agriculture, Cranes, Trucks and Trailers.

We provide comprehensive online learning programs for employees starting with an individualized skills assessment to a personalized employee development program designed for their skill level.

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David Griffith takes us on a fascinating journey through his multi-faceted career, revealing timeless leadership principles that transcend industries and decades. Starting as IBM's top salesman in the late 1970s, Griffith rose through corporate ranks before pivoting to lead a material handling company and later transforming a historic nonprofit addressing poverty in Philadelphia.

What stands out in Griffith's approach is his refreshing humility and focus on developing others. "My goal was always to try and be the dumbest guy in an organization," he explains, highlighting his belief that great leaders are primarily "curators of talent" who assemble exceptional teams and give them space to excel. This philosophy proved particularly valuable during the 2008 financial crisis when his implementation of employee ownership through an ESOP created a culture where workers volunteered for reduced hours rather than seeing colleagues laid off.

Griffith's secret weapon throughout his career has been genuinely listening—to customers, employees, and the marketplace. His practical advice on conducting "muddy boots" management by getting into the field and asking simple questions ("How are we doing?" and "What can we do better?") demonstrates how leaders can stay connected to reality. This approach led to breakthrough moments, like when he transformed a customer relationship by noticing bent forklift forks and connecting them to workers' compensation issues, solving a pain point his competitors had missed entirely.

The conversation serves as both business history and masterclass in adaptability. As Griffith notes, "Those who are closest to the customer will win," a principle that remains true despite technological revolutions and market shifts. For leaders navigating today's complex challenges, his example of continuous learning, strategic foresight, and people-centered management offers a timeless blueprint for sustainable success.

Visit us at LearningWithoutScars.org for more training solutions for Equipment Dealerships - Construction, Mining, Agriculture, Cranes, Trucks and Trailers.

We provide comprehensive online learning programs for employees starting with an individualized skills assessment to a personalized employee development program designed for their skill level.

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Join us for an engaging episode as we dive into the transformative power of data in the sales environment with Nick Mavrick from Built Data. In this conversation, we explore how a new approach to data can unlock the potential of sales teams seeking to enhance their performance. Nick shares insights on how Built Data yields actionable intelligence, allowing sales professionals to deliver exceptional customer experiences.

We discuss the common struggle of overwhelming data and how Built Data bridges this gap, ensuring that sales teams not only collect data but effectively utilize it to prioritize high-value customers. A critical discussion point is the 80-20 rule—how focusing on a small percentage of clients can significantly boost a company's revenue and why understanding customer behavior is foundational for building long-term, trust-based relationships.

Nick emphasizes the necessity of moving away from traditional sales approaches that often overlook the importance of listening. Instead, by fostering strong customer relationships, professionals can navigate new challenges and adapt to the ever-evolving equipment rental industry landscape.

This episode is filled with valuable insights and strategic advice for anyone looking to improve their sales techniques and enhance their engagement with customers. Don’t miss out on this opportunity to rethink how data can empower your sales efforts. Join us for an enlightening discussion and be sure to subscribe for future insights that can help elevate your sales game!

Visit us at LearningWithoutScars.org for more training solutions for Equipment Dealerships - Construction, Mining, Agriculture, Cranes, Trucks and Trailers.

We provide comprehensive online learning programs for employees starting with an individualized skills assessment to a personalized employee development program designed for their skill level.

Send us a text

What if you could unlock four decades of industry secrets from a heavy machinery veteran? Join us for an eye-opening conversation with Ron Wilson as he takes us through his 40-year journey in the heavy machinery industry. From his humble beginnings at Empire to his influential roles in launching a Komatsu dealership in California, Ron offers profound insights into the consolidation of dealerships, the competitive landscape with giants like Komatsu and Caterpillar, and the impact of corporate influences like Mitsui on U.S. operations. Gain a glimpse of the future, as Ron speculates on what the industry might look like by 2060, amidst the ongoing consolidation trends.

Explore the complex dance between mining and construction companies as we dive into dealer strategies in the face of Komatsu's strategic division of operations and Caterpillar's machine rebuild programs. Understand the intricate balance dealers must maintain between parts and service to stay profitable, and discover innovative ways they align sales and product support to enhance machinery lifecycle management. Unpack the challenges of cost-per-hour contracts and learn why maintaining high customer service standards is critical, even as the workforce shrinks.

The episode doesn't shy away from tackling tough topics like the declining market share of parts and the evolving customer purchasing behavior influenced by online shopping. Ron sheds light on the importance of effective employee evaluation and communication, drawing from his rich career experiences. With a focus on bridging the skills gap between generations, the conversation also delves into preparing for potential industry downturns and the crucial role of preserving historical knowledge for future leaders. Listen in as we discuss strategies for navigating the ever-changing heavy machinery landscape, ensuring your business remains resilient in the face of uncertainty.

Visit us at LearningWithoutScars.org for more training solutions for Equipment Dealerships - Construction, Mining, Agriculture, Cranes, Trucks and Trailers.

We provide comprehensive online learning programs for employees starting with an individualized skills assessment to a personalized employee development program designed for their skill level.