In this episode of CMO Chapters, Lucy Bolan chats with the insightful and straight-talking Martin Kelly, Director of Field Marketing - APAC, at Brandwatch (appearing in a personal capacity). With over 20 years of marketing experience across multiple industries and regions, Martin shares his views on leadership, career growth, taking risks, and building a meaningful legacy.

From navigating the Australian market as a newcomer to mentoring future leaders, Martin opens up about the lessons he's learned (and unlearned) along the way—plus why networking might just be the most underrated superpower in your career.

What You’ll Learn in This Episode:

• How to approach networking with intention—and why it’s essential to your career success.
• Why building a team around you is key to stepping up as a leader.
• How to strike the right balance between art and science in marketing.
• Tips for managing and motivating teams through transparency and collaboration.
• How to cultivate your personal brand (even if public speaking isn’t your thing).
• The importance of feedback and how to use it to grow.
• Why playing it too safe can kill innovation—and how to take calculated risks.

Resources & Mentions:

• StoryBrand by Donald Miller – Understanding how to make your message resonate.
• The First 90 Days by Michael D. Watkins – A must-read for anyone stepping into a new role.
• The Leaky Funnel by Hugh Macfarlane – On aligning sales and marketing.
• Marketing Warfare by Al Ries & Jack Trout – Timeless lessons in brand positioning.
• Atomic Habits by James Clear – A modern guide to behaviour change and personal growth.
• Rory Sutherland – Behavioural economics meets marketing strategy.

Connect with Martin Kelly:

LinkedIn: Martin Kelly

Follow the Podcast via New Chapter Talent:

Instagram: @NewChapterTalent

LinkedIn: New Chapter Talent

This podcast is brought to you by New Chapter Talent recruitment. If you're hunting for a fulfilling new role or seeking the right talent for your company, contact Lucy Bolan today!

Website: https://www.newchaptertalent.com.au/contact-us

LinkedIn: https://www.linkedin.com/company/new-chapter-talent/

Email: lucy@newchaptertalent.com.au