What if you could stretch your media budget without spending more? In this episode of Leader Generation, host Tessa Burg talks with Wandrille Leroy, the brains behind the Scibids AI at DoubleVerify, about how marketers can get more value from their ad spend using smarter, customizable automation.

Wandrille explains how Scibids helps marketers take control of their media-buying strategy, align spending with their specific goals and achieve better outcomes across platforms like DV360, The Trade Desk, Meta and more. You’ll hear how Scibids fits into a landscape filled with walled gardens, bot fraud and limited visibility—and how it offers a way forward by boosting transparency and performance.

Whether you're a seasoned media buyer or just trying to make your budget work harder, Wandrille shares insights that can help you measure what matters and make sure every impression counts.

Leader Generation is hosted by Tessa Burg and brought to you by Mod Op.

About Wandrille Leroy:

Wandrille Leroy leads revenue for DoubleVerify’s Scibids AI, where he plays a central role in advancing the adoption of AI-powered optimization solutions across the digital advertising ecosystem. As a trained engineer, he brings nearly a decade of experience in programmatic media, with a strong focus on delivering greater customization and control to marketers. His career has centered on bridging technical innovation with strategic outcomes, helping brands and agencies navigate an increasingly complex and automated landscape. Since joining Scibids in its very early stages, Wandrille has been instrumental in shaping the company’s vision and driving its global growth through impactful, scalable technology partnerships.

About Tessa Burg:

Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.

What happens when an old-school creative jumps headfirst into AI? In this episode of Leader Generation, Tessa Burg talks with Sergio Cardona for an eye-opening look at how technology is changing the creative process.

Sergio shares his journey from traditional design roots to becoming a leader in AI-driven creativity, showing how curiosity and adaptability can open new doors for any creative professional. You’ll hear how tools like Midjourney and ChatGPT help Sergio move faster, break through creative blocks, and tell richer, more engaging stories.

But this conversation goes beyond tools—it’s about mindset. Whether you’re a designer, marketer, or just AI-curious, you’ll walk away with fresh insights on how to partner with technology without losing the human spark that makes great work stand out. Give it a listen—you’ll be inspired to rethink what’s possible.

Leader Generation is hosted by Tessa Burg and brought to you by Mod Op.

About Sergio Cardona:

Lead AI Designer at Mod Op, Sergio Cardona is a multidisciplinary designer with a focus on packaging design, 3D packaging CGI, modeling and creative technology. He moved to the U.S. at 17 and studied Packaging Design at FIT. Since starting his career in 2007, he’s grown his skills by blending traditional design with new tools and technologies. He’s now expanding into AI design, bringing intelligent systems into his workflow while staying true to strong design fundamentals. By combining classic design, motion and 3D packaging CGI with the power of AI, Sergio creates work that’s both creative and scalable. He’s known for balancing sharp visual instincts with a systems-driven mindset—treating design as both a craft and a collaboration between human creativity and technology.

About Tessa Burg:

Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.

Explore how AI can automate quality assurance and testing for marketers and content teams.

QA experts Giselle Castro and Carlos Obaldia share how they compared two leading AI tools, Katalon and BrowserStack. Together, they discuss how these platforms help teams test faster, cover more ground and free up valuable time for creative and strategic work.

Listeners will get a firsthand look at how Mod Op’s QA team approached the comparison, the real challenges they tackled (like reducing manual testing and overcoming change resistance) and the measurable improvements they achieved.

Leader Generation is hosted by Tessa Burg and brought to you by Mod Op.

Contributors:

Giselle Castro, Quality Assurance & Authoring (QAA)

Carlos Obaldia, Senior Quality Assurance & Compliance Assurance (QA & CA)

Guest Host Patty Parobek:

As Vice President of AI Transformation, Patty leads Mod Op’s AI practice group, spearheading initiatives to maximize the value and scalability of AI-enabled solutions. Patty collaborates with the executive team to revolutionize creative, advertising and marketing projects for clients, while ensuring responsible AI practices. She also oversees AI training programs, identifies high-value AI use cases and measures implementation impact, providing essential feedback to Mod Op’s AI Council for continuous improvement. Patty can be reached on LinkedIn or at Patty.Parobek@ModOp.com.