Transitioning from snowboarding to skiing after years on the slopes has been a thrilling yet challenging journey for Lauren. We chat about the excitement and intimidation of learning new sports and encourage women everywhere to take the leap, whether it's picking up skiing or facing unexpected competition on the pickleball court. Plus, Lauren shares heartwarming stories about encouraging her daughter as she navigates the ups and downs of competition and resilience.

We delve into the tough but inspiring world of sports injuries, highlighting the incredible journey of a young basketball talent, Juju, who is bravely recovering from an ACL injury. With Jacki's own experience of overcoming the same injury five times, we discuss the resilience needed to come back stronger, the importance of staying connected with teammates, and the crucial role of injury prevention research, especially in women's sports. Lindsey Vonn's astonishing comeback at age 40 serves as a beacon of hope, illustrating how greatness often arises from adversity.

The episode takes a forward-looking turn as we explore the evolving landscape of women's sports marketing. We celebrate the strides made by women's leagues, like the National Women's Soccer League's successful partnerships, E.L.F Cosmetics and Unwell (Alex Cooper's brand) that align with the values of women athletes and fans. We entertain the idea of innovative broadcasting strategies to reach diverse audiences, with a playful suggestion of airing games on unconventional platforms. We end with a symbolic coin flip, representing the promising future of women's sports media.

You can also watch our show on YouTube: https://www.youtube.com/@ClickClackPodcast

• (00:00) Sporting Journey With Fear
• (08:51) Overcoming Adversity in Sports
• (13:34) Recovery and Resilience in Athletics
• (17:50) Empowering Women in Sports Marketing
• (26:03) Innovating Women's Sports Marketing Strategies