Laundry Sheets, TikTok & Bali: Building The Better Clean with Jordy Wade
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Laundry Sheets, TikTok & Bali: Building The Better Clean with Jordy Wade
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Appear on the eCommerce Australia Podcast
In this episode, Ryan Martin chats with Jordy Wade, eCommerce founder of The Better Clean and Ile Digital, a CRO and email marketing agency.
From a Shopify shutdown to TikTok virality, Jordy shares the unfiltered story of launching his DTC brand, scaling from Byron to Bali, and learning what actually moves the needle in eCommerce.
What you’ll learn:
How TikTok helped save their brand launch after Shopify froze sales
Why “launch now, fix later” worked (with some brutal product lessons)
Jordy’s top 3 CRO mistakes that most founders make (and how to fix them)
How Gen Z’s buying habits are changing website UX best practices
Why Jordy avoids the “eco-warrior” brand message and focuses on price + performance
The exact strategy that helped The Better Clean go 18 months without a single return
The power of founder-led marketing, email insights, and knowing your numbers
Whether you're in startup mode or scaling, this episode delivers raw insight from a founder who’s still in the trenches, balancing client work, product testing, and brand building from two time zones.