Episodios

  • Hiring and Firing
    May 21 2025

    Paul and Brandon dive into the topics of hiring and firing in the sports world. They discuss everything from what they look for in potential hires, how culture plays a role in the hiring process, retaining employees, what calls for termination for employees, and more!

    You won't want to miss this episode. Listen now!

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    28 m
  • Licensing and Royalties
    May 7 2025

    We're back on the mic with some exciting updates from Brandon! On top of that, we are also joined by the incredible Michael Jay Keener from the University of Tennessee licensing department, as we dive into the topic of college licensing and royalties.

    Trust us when we say you won't want to miss this episode. Grab some headphones and listen now!

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    32 m
  • Spring Sports
    Apr 23 2025

    Paul and Brandon are back on the mic as they dive into the topic of spring sports. In this episode, they discuss hospitality around baseball and softball sponsorships, share stories about activation experiences and meet-and-greets, and even discuss challenges seen with the trend of QR codes.

    Grab your earphones, some popcorn, and listen now!

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    27 m
  • Client Perspective: Yeehaw Brewing Company Part 2
    Mar 19 2025

    We're back with a part 2 of our chat with Yeehaw Brewing Company! In this episode, we discuss successful activation and results Yeehaw Brewing has seen in their sports sponsorships and how they utilize those assets to continue growth.

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    23 m
  • Client Perspective: Yeehaw Brewing Company
    Mar 12 2025

    We're live from Knoxville, TN! Join us as we sit down with the CEO and Marketing Manager of Yeehaw Brewing Company! We'll discuss what made them choose sports marketing as an avenue for sales and growth and how to get into a sports sponsorship deal.

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    17 m
  • Advice on getting a job in sports
    Feb 26 2025

    Jason Pappas, the Sport Management Professor & Experiential Learning Coordinator at FSU joins Paul and Brandon in this episode of Knox Talk. They discuss how to land an internship or job in the world of sports. They dive into:

    • How curriculum in the industry has changed over the years
    • Best practices for getting jobs
    • How to make yourself stand out in the sea of applicants
    • and more!

    Listen now!

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    22 m
  • First Pitch of the Season
    Feb 12 2025

    We're kicking off season 7 with a BANG! Brandon and Paul are back on the mic as they discuss baseball sponsorships!

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    25 m
  • What if Paul and Brandon were in charge of the NCAA?
    Sep 18 2024

    What would you do if you were in charge of the NCAA? What would you change? What would you keep the same? This is the question Paul and Brandon dive into as they discuss how the NCAA would look with them in charge.

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    22 m
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