Episodios

  • When Creativity Meets Logic - It's Magical

    When Creativity Meets Logic - It's Magical
    May 22 2025
    The problem: Most business owners struggle to write content that feels both smart and human.In this episode of Knack 4 Business, we’re joined by Annette Mashi from Write Wizards. Annette shares how blending creativity and logic can help you write powerful content that speaks to your ideal clients—and turns them into loyal customers.With her background in content strategy and copywriting, Annette walks us through how to:Use storytelling to connect on a human levelHighlight benefits (not just features)Map out your client’s journey with purposeful contentUse testimonials that hit homeKeep your brand voice consistent—even when using tools like ChatGPTWe even explore how a little black dress fits into her content strategy mindset (you’ll want to hear this metaphor!).Key Topics Covered:Why logic + creativity is the content combo you needHow to connect with your audience emotionallyThe role of brand voice and consistencyTools and tricks for writing smarter, fasterUsing AI (like ChatGPT) the right wayWhy benefits beat features—every timeThe power of relatable testimonialsResources & Links:Guest Website: Write WizardsLinkedIn: Annette MashiYouTube: Watch this episodeShoutouts & Thanks:Big thanks to our amazing supporters:Carl Richards from Podcast Solutions Made SimpleFred Crouch, host of The Property Wizard PodcastJovan Strika from Hive CoworkingMelanie Webber, business partner and creative strategistWayne Pratt from Motive8U Inc, coach and co-hostYour Hosts:Bernie FranzgroteWayne PrattSponsor Shoutouts:🎧 Descript – AI-powered audio & video editing made easy. Try it here🧙‍♂️ Property Wizard Podcast – Learn real estate with Fred Crouch. Listen now💻 Notionhive – Stunning websites and apps that work. Get started🌏 East Trade Winds – Make global business connections. Join us Have a question or comment? Reach us at info@kreativinsight.comLoved this episode?Please rate, review, and share it!For more business-building episodes → Listen to all Knack 4 Business shows Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.
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    36 m
  • Lead Smarter, Not Harder: Unlocking the Secrets of Leadership Success

    Lead Smarter, Not Harder: Unlocking the Secrets of Leadership Success
    May 21 2025
    Many leaders struggle with clarity, trust, and direction during business growth or change.Episode Summary:In this episode of Knack 4 Business, we welcome Brant Lingle from SHV Partners. With over 30 years of experience as a leadership advisor, Brant helps leaders thrive through growth, mergers, and organizational shifts. He offers simple yet powerful ways to strengthen leadership, drive alignment, and guide teams with confidence.You’ll learn how to use emotional intelligence, active listening, and purpose-driven leadership to gain long-term results. Brant also shares personal stories and tips to build trust in teams and handle hard conversations with grace.Whether you're scaling up or just starting out, this episode is packed with value for leaders ready to lead better.Key Topics Covered:Why clarity in leadership is a game changerHow to handle hard conversations with confidenceThe role of emotional intelligence in leadershipLeadership alignment during company mergersScaling operations with the right strategiesBuilding trust that lasts inside teamsGuest Resources:Website: SHV PartnersLinkedIn: Brant LingleYouTube Version: Watch hereShoutouts and Supporters:Carl Richards from Podcast Solutions Made Simple – expert in helping shows like ours shineFred Crouch, host of the Property Wizard Podcast, where I’m a proud cohostJovan Strika from @Hive – not just a coworking space, but a business communityMelanie Webber – my amazing business partner and sounding boardWayne Pratt from Motive8U Inc – coach, cohost, and catalyst for growthMeet Your Hosts:Bernie FranzgroteWayne Pratt Sponsor Info:🎧 Descript – Edit audio/video fast with AI! Super easy. Try Descript🏠 Property Wizard Podcast – Learn real estate from expert Fred Crouch. Listen here🌐 Notionhive – Beautiful websites and apps that perform. Explore Notionhive🌍 East Trade Winds – Connect. Learn. Grow. Join a session 📧 Have thoughts or questions? Email us: info@kreativinsight.com🎙️ Want more episodes? Check out all Knack 4 Business episodes Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.
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    37 m
  • How Does an Appreciative Leader Really Contribute to Making an Impact on the People Working in Their Industry?

    How Does an Appreciative Leader Really Contribute to Making an Impact on the People Working in Their Industry?
    May 20 2025
    Many business leaders struggle to foster a culture of appreciation that drives efficiency and profitability.In this episode, we welcome Roy Barroso, a seasoned business development strategist with over 30 years of experience in commercial real estate and building maintenance. Roy dives deep into the power of appreciative leadership, revealing how making team members feel genuinely valued can revolutionize workplace efficiency and profitability.Drawing from his multilingual and multicultural background, Roy shares how his global perspective has helped him connect with diverse stakeholders, leading to stronger strategic partnerships and impactful business growth.The conversation expands into crucial topics such as:Sustainable business practices in real estate and building maintenanceThe evolving role of technology in optimizing operationsHow strategic partnerships can elevate business growthPractical tips for networking in a post-pandemic worldWhy being "connected, not contracted" builds better business relationshipsRoy also outlines his belief in the transformative power of fostering a culture of appreciation and accountability—a mindset that not only motivates teams but drives lasting business success.Key Topics Covered:Appreciative Leadership and its impact on team morale and efficiencyStrategic partnerships that drive growth in commercial real estateSustainability practices in building maintenanceThe role of technology in modern business operationsBuilding genuine connections in a virtual-first worldGuest Links & Resources:Roy Barroso — Business Development Strategist at ALMASO IGPEmailWebsiteLinkedInSupporting Acknowledgments:Special thanks to our supporters:Carl Richards from Podcast Solutions Made Simple - LinkedInFred Crouch from Property Wizard Podcast - LinkedInJovan Strika from @Hive - LinkedInMelanie Webber - LinkedInWayne Pratt from Motive8U Inc - LinkedIn Hosts:Bernie Franzgrote - Connect HereWayne Pratt - LinkedIn Sponsor Information:Descript: AI-powered audio and video editing. Seamlessly edit and enhance your content with ease. Learn MoreProperty Wizard Podcast: Master real estate investment with expert Fred Crouch. Listen HereNotionhive: Crafting stunning websites and apps that elevate your business. Explore MoreEast Trade Winds: Turn business connections into opportunities. Join UsWe want to hear from you! Share your thoughts and questions with us at info@kreativinsight.com Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.
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    42 m
  • AI Meets Authenticity: Branding Lessons

    AI Meets Authenticity: Branding Lessons
    May 14 2025
    The Problem Paige Solves: How to build an authentic brand that stands out in a tech-driven, AI-saturated market.In this engaging episode, we sit down with Paige Arnof-Fenn, the founder and CEO of Mavens and Moguls, to explore the evolving landscape of branding in the age of artificial intelligence. Paige brings decades of experience working with global brands like Procter & Gamble, Coca-Cola, and successful venture-backed startups. Her unique insights reveal how brands can remain authentic and impactful even as automation reshapes the market.Key Topics Covered:The Power of Authentic Branding: Why genuine connection matters more than ever.AI and Marketing: Leveraging technology without losing the human touch.Brand Audits & Market Research: How to assess your brand's current standing and identify growth opportunities.Consistency in Branding: The key to building trust and loyalty over time.Future-Proofing Your Brand: Strategies to adapt and thrive as technology evolves.Watch the YouTube Version: Click Here Acknowledgements:A big thank you to the amazing supporters who make this podcast possible:Carl Richards from Podcast Solutions Made Simple — Expert podcast production and strategy.Fred Crouch from Property Wizard Podcast — Real estate investment insights.Jovan Strika from @Hive — Transformative coworking spaces.Melanie Webber — My invaluable business partner.Wayne Pratt from Motive8U Inc. — Business coach and co-host.Hosts:Bernie FranzgroteWayne Pratt Sponsor Information:Descript — AI Editing for Audio & Video. Streamline your podcast production with Descript.Property Wizard Podcast — Learn real estate investment secrets with Fred Crouch.Notionhive — Create stunning websites and apps with Notionhive.East Trade Winds — Join business masterminds and networking events here. Contact Us:Have questions or want to connect? Email us at info@kreativinsight.com.Listen to More Episodes: Click Here Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.
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    40 m
  • Chaos to Clarity: Leadership Lessons

    Chaos to Clarity: Leadership Lessons
    May 13 2025
    In this episode of Knack 4 Business, we sit down with Dr. Kieth Deats, founder of Recree8, to explore the journey from chaos to clarity in leadership. With decades of experience leading organizations across continents and sectors, Dr. Deats shares his strategic approach to decision-making amidst economic and political uncertainty.The Problem Solved:How leaders can confidently navigate chaos to drive sustainable business growth.Key Topics Covered:Leadership Dynamics: How to inspire teams and lead effectively during turbulent times.Bias and Decision-Making: Understanding and mitigating biases that affect leadership choices.Economic and Political Impacts: Adapting leadership strategies in response to market shifts.The Importance of Disruption: Why challenging the status quo is essential for growth.Personal Growth and Leadership: Building resilience and clarity as a leader.Dr. Deats also dives into experiential wisdom on connecting with teams, navigating biases, and challenging traditional thinking to unlock new opportunities.Guest Information:Email: kieth@recree8.comWebsite: Recree8.comLinkedIn: Dr. Kieth Deats Acknowledgments:Special thanks to those who make Knack 4 Business possible:Carl Richards from Podcast Solutions Made Simple — A podcast expert simplifying production.Fred Crouch from Property Wizard Podcast — Real estate investing insights with experience.Jovan Strika from @Hive — A coworking community designed for growth.Melanie Webber — My invaluable business partner.Wayne Pratt from Motive8U Inc — A coach and co-host dedicated to empowering leaders.Hosts:Bernie FranzgroteWayne PrattSponsor Information:Descript: AI-powered editing for audio and video. Effortlessly create polished content.Property Wizard Podcast: Learn to master real estate with seasoned expert Fred Crouch.Notionhive: Custom websites and apps that look stunning and perform seamlessly.East Trade Winds: Where business connections turn into real opportunities.Connect with Us:Have questions or want to share your thoughts? Reach us at info@kreativinsight.comTo explore more Knack 4 Business episodes, CLICK HERE. Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.
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    42 m
  • Feeding Families, Restoring Dignity

    Feeding Families, Restoring Dignity
    May 9 2025
    Providing food security with dignity and choice for those in need.In this inspiring episode, we sit down with Cara-Leigh Wyllie—Executive Director of the Kanata Food Cupboard—to explore how the organization has grown from a referral system in 1985 to a leader in community-based food security. With over two decades of experience in nutrition and dietetics, Cara-Leigh shares the Kanata Food Cupboard's journey towards ensuring every individual has access to healthy, dignified food options.Learn how the organization empowers its clients not just by meeting immediate needs but by fostering long-term change through community support, innovative programs, and strategic partnerships. Cara-Leigh also dives deep into the Seeds and Soil Program, a community-driven initiative that promotes sustainable food growth and healthy eating.If you want to understand how food security, volunteer engagement, and community collaboration can change lives, this is the episode for you. Key Topics Covered:Kanata Food Cupboard's Evolution: From a referral service to a pillar of food security in the community.Dignity and Choice: How providing choice in food options restores dignity to those in need.Innovative Programs: Discover the Seeds and Soil Program and its impact on community gardens.Volunteer Management: Strategies for engaging and retaining volunteers.Community Partnerships: How local businesses and individuals can make a difference. Guest Links & Resources:Kanata Food Cupboard Website: kanatafoodcupboard.caLinkedIn: Cara-Leigh WyllieFacebook: Kanata Food CupboardInstagram: Kanata Food CupboardLinkedIn Company Page: Kanata Food CupboardSponsors:Descript – AI-Powered Audio & Video Editing. Easily edit your podcast with text-based tools. Learn more.Property Wizard Podcast – Real estate investing simplified with expert Fred Crouch. Listen here.Notionhive – Crafting beautiful websites and apps for powerful digital experiences. Discover more.Special Thanks:Carl Richards from Podcast Solutions Made Simple – LinkedInFred Crouch from Property Wizard – LinkedInJovan Strika from Hive – LinkedInMelanie Webber – My invaluable business partner – LinkedInWayne Pratt from Motive8U Inc – LinkedInConnect With Us:📧 Have questions or want to connect? Reach us at info@kreativinsight.com🎙️ Want more inspiring stories and business insights?Listen to other episodes of Knack 4 Business here. Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.
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    39 m
  • Podcast ROI Strategies Every Small Business Needs

    Podcast ROI Strategies Every Small Business Needs
    May 8 2025
    How to turn a podcast into a powerful business development tool that drives real, measurable results.In this episode, we’re joined by Megan Dougherty, co-founder of One Stone Creative and creator of the Business Podcast Blueprints. Megan dives deep into the strategic side of podcasting—how to leverage your podcast to generate leads, build brand authority, and avoid common pitfalls like 'pod fade.' If you’ve been thinking about launching a podcast or want to optimize your existing show, Megan's insights are exactly what you need.Discover the Business Podcast Blueprints and learn how to measure your podcast’s ROI effectively. Megan also shares practical tips on maximizing human connection through podcasting, the role of podcast production in business development, and why podcasting is more than just a marketing tool—it’s a business growth engine.Key Topics Covered:Podcast ROI Strategies: How to measure real business growth from podcasting.Avoiding Pod Fade: Simple yet powerful techniques to keep your show consistent and engaging.Business Podcast Blueprints: A proven structure for creating impactful business podcasts.Human Connection Through Audio: Building trust and relationships with your audience.Podcast Production Best Practices: Setting up systems that drive efficiency and growth.Guest Links & Resources:One Stone Creative: onestonecreative.netPodcasting for Business: podcastingforbusiness.comBusiness Podcast Blueprints (Book): podcastingforbusiness.com/bookFREE State of Business Podcasting Report 2024: Download the ReportSupporting Acknowledgements:Special thanks to:Carl Richards from Podcast Solutions Made Simple, for his podcast expertise.Fred Crouch from Property Wizard Podcast, a seasoned real estate expert.Jovan Strika from @Hive, for creating community-focused coworking spaces.Melanie Webber, an invaluable business partner.Wayne Pratt from Motive8U Inc, coach and co-host of these podcasts.Podcast Hosts:Bernie FranzgroteWayne PrattSponsor Information:Descript – AI Editing for Audio & Video: Seamlessly edit podcasts with Descript's powerful AI tools. Learn MoreProperty Wizard Podcast – Real Estate Investment Wisdom: Learn to invest like a pro with Fred Crouch. Listen NowNotionhive – Web & App Development: Stunning websites and apps that perform beautifully. Bring Your Ideas to LifeEast Trade Winds – Global Business Networking: Connect, grow, and succeed with like-minded professionals. Join the CommunityCall to Action:Got questions or want to learn more? Reach out to us at info@kreativinsight.com. We'd love to hear from you! Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.
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    39 m
  • Broken Trust, Broken Communities: Why Cybersecurity is Everyone's Responsibility

    Broken Trust, Broken Communities: Why Cybersecurity is Everyone's Responsibility
    May 7 2025
    Many small business owners don’t know how to protect their companies from cyberattacks—until it’s too late.In this episode of Knack 4 Business, we sit down with Raj Thukral, founder of SecureToolkit, to explore how entrepreneurs can build strong cybersecurity systems without breaking the bank.Raj explains:Why cybersecurity isn’t just an IT issue—it's a business survival strategyHow to protect your data, money, and team from online threatsThe most common cyber risks small businesses face todayEasy ways to level up your digital defenses without high costsKey topics covered include:What every entrepreneur should know about cybersecurityThe power of multi-factor authentication and password managersWhy employee training is a must—and how to make it workUsing VPNs and regular software updates to strengthen your systemHow the SecureToolkit platform helps businesses stay protected with easeWhether you're running a one-person operation or leading a growing team, this episode gives you tools to protect your digital future.🎧 Listen in, take notes, and start takin action today.Guest Info:Email: raj@securelink.comWebsite: SecureToolkitLinkedIn: Raj ThukralSupporters & CollaboratorsHuge thanks to:Carl Richards of Podcast Solutions Made Simple, for his expert production supportFred Crouch, cohost of The Property Wizard PodcastJovan Strika of @Hive Coworking, a hub for connection and creativityMelanie Webber, my brilliant business partnerWayne Pratt of Motive8U Inc, coach, co-host, and motivatorHosts:Bernie FranzgroteWayne Pratt Sponsors🎙️ Descript – Easy AI-powered editing for podcasts and videos Get started here: tinyurl.com/3ns72bdk🏡 Property Wizard Podcast – Learn real estate the smart way with Fred Crouch🌐 Notionhive – Custom websites and apps that power your business ideas Visit: tinyurl.com/35hrnu4a Contact UsHave a question or want to collaborate? Reach out: info@kreativinsight.com🎧 CLICK HERE to check out more Knack 4 Business episodes! Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.
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    42 m
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